Why It Might Be Time to Completely Change Your Social Media Strategy
Reliable reach is a unicorn in social media. Businesses must now shift their social media strategy and build a touchpoint corral around their customers, says Jay Baer.
Social Circles – Use Social Media to Build a Touchpoint Corral
There are very few sure things in social and email marketing… The open rate for email is 25% on average. The reach of a Facebook post (without paying to promote it) is approximately 5% – 15%. The reach of a tweet is almost impossible to determine. If you buy promoted tweets, you’ll receive impressions data […]