How to Leverage Newsjacking Without Being a Jerk
Done poorly, newsjacking can make you a jerk. Make sure your responses to trending topics add to the digital conversation.
Why Humanization is More Important Than Ever: The Monty Minute
Society has a tendency to believe the worst about a company, especially when it’s a huge one like Amazon. But this story of a parody gone wrong reminds us to humanize at every step of the way to help customers stand by your side.
How to Use Trending Triggers to Create Contagious Content
In today’s fast-paced, highly reactive information world, trending topics get shared so much it would be foolish for brands NOT to want to ride that bandwagon.