20 Pros Reveal What Makes a Perfect Twitter Marketing Strategy
Learn how the best brands and CEOs use Twitter to execute successful, and personable, social media strategies.
How to Track Hashtag Campaigns with Social Media Analytics
Hashtag tracking remains one of the best ways for brands to keep their ear to the ground. Here’s how FIFA kept tabs on World Cup chatter.
Why you are unsure how to advertise on Twitter
Interest in Twitter among social media marketers remains high. But increase in paid Twitter advertising is much lower. New research shows why it’s hard to advertise on Twitter.
How a Bank Used Digital Media to Put People Back to Work, Increase Brand Awareness
In 2012, Fifth Third established a first-of-its-kind relationship with NextJob, an online and one-on-one job coaching service, to help those in need. The team expanded the program even further, by harnessing the power of social media to help individual job seekers get back to work with our Retweet to Reemploy initiative. The results were astounding.
A Twitter Spy Without the Russian Accent
Brands looking to generate social media ROI are moving inexorably toward one of two poles: either the social CRM approach whereby the customer service benefits of social media are emphasized; or the social media marketing approach, where the focus is squarely on selling stuff. If your focus is on selling via social media, it’s imperative […]