Have You Been Social Selling All Along?
Many salespeople think of social selling as a new and intimidating discipline. The truth? They’re likely social selling pros already.
Surprising Statistics About Twitter in Post-Trump America [2021 Research]
One of the original social networks, we’ve found that Twitter is often the most misunderstood. Recent studies from Edison Research paint a fascinating picture of Twitter and its role in America’s social media ecosystem. We’re used to getting schooled by the annual Infinite Dial report (see our recap post: 2021 Social Media Usage Statistics), and Edison […]
Will New Video Ads and Internal Agency Finally Propel Twitter Forward?
Twitter has at least three big problems. Now, they are rolling out new video ads, and an in-house agency to help big brands. Will these moves help?
Is Twitter in 2017 Even Worth the Trouble?
Would it just be easier to quit Twitter? That’s the question social media marketers are asking these days about the little blue bird. Not all that long ago, Twitter was a terrific way to interact with your customers, fans, and colleagues, as well as a solidly reliable method to create engagement around your own content. […]
Why Celebrating Wendy’s Tweets Is All Wrong
Brands playing gotcha with customers is a losing social media strategy, says Jay Baer.
11 Things Donald Trump Stole From the Gary Vaynerchuk Playbook
Donald Trump may be rewriting the rules in politics, but his tactics are no surprise to marketers who follow Gary Vaynerchuk.
5 Smart Habits for Staying Up-to-Date on Influence Marketing
The wealth of industry news available to influence marketers can be overwhelming. These five habits can help simplify staying up-to-date.
The 25 Best American Mayors on Twitter
Based on research from DCI, LittleBird, and RivalIQ these are the top 25 American mayors based on Twitter aptitude.
How Top Companies Use GIFs on Twitter
Twitter’s #GIFParty produced great examples of how clever brands can use GIFs to drive social media engagement.
New Research Shows How Fast Companies Have to Be in Social Media
How fast do customers want you to be in social media when responding to complaints? New research provides the answer.
How to Take an Audience-Centric Approach to Content Marketing
An analysis of Fitbit’s following reveals a vastly diverse audience and offers clues to the success of its audience-centric approach.
88 Marketers You Need to Follow on Twitter
Here are the top 88 marketers recommended on Jay Today, ranked using Little Bird influencer ID and network analysis software.
How to Cut Through the Clutter With Your Holiday Content
With so much competition for consumer attention during the holidays, how can you cut through the clutter? Take a cue from these brands.
Mixed Emojis Flood the Rising Tech, Business, and Political Debates
Tacos, Trump, and Twitter pull in the headlines this week, with mixed emotions (and emojis) about what’s happening in realtime media from Zignal Labs.
Why Tech Companies Must Be Careful About Change
Change can be a good thing, but not when it comes to removing the favorite fan feature… which is literally what Twitter did last week.
How Facebook is Slowly Strangling Twitter
Twitter is in rocky waters and Facebook is making it worse by copying new Twitter features and starving Twitter of oxygen. How will it end, asks Jay Baer