How Smart Brands are DemoCasting in Social Media
DemoCasting is when brands spend resources on social media platforms that are not used by their target audience, but are used by their future customers. 3 examples from Jay Baer.
How Lowe’s is Cutting Through the Digital (and Non-Digital) Noise
Lowe’s latest Vine campaign gets a non-digital makeover in NYC, reminding us that great content isn’t limited to digital channels.
#TBT: Three Can’t-Miss Video Campaigns From Summer 2014
Inspired by some of the great video campaigns launched this summer, here are three examples to propel your social media efforts well past the warm weather season.
3 Steps for Getting Your Brand on the Back-to-School Shopping List
For big players and up-and-coming brands alike, it doesn’t matter how creative your advertising is. If you don’t take the time to tailor your message to the right consumer, it will get lost in the noise. To get on this year’s lucrative back-to-school shopping list, you need to tap into the power of flawlessly targeted social media campaigns and customer-specific messaging.
Seven Tips For Jumpstarting Your Visual Storytelling Strategy
We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014. Similar to how people grow relationships with each other, visual storytelling offers companies […]
Airbnb Releases First Short Film Crowdsourced From Vines
The creativity and power of Vine continues to generate headlines as marketers keep pushing the limits of what’s possible with the popular six-second video platform. The latest example comes from Airbnb, which recently released the first short film, “Hollywood & Vines,” created by crowdsourced Vines. The concept was simple, yet clever – invite Airbnb fans […]
TouchDDown! Dunkin’ Donuts Introduces First Vine Ad On A Professional Broadcast
Are you ready for some football? Earlier this week, Dunkin’ Donuts debuted the first ad on a professional broadcast created with Vine on ESPN’s Monday Night Countdown. Shown as a billboard ad during Monday Night Countdown, the visual was actually a Vine enacting the upcoming coin toss during Monday Night Football with Dunkin’ Donuts hot […]
General Electric Hosts a Virtual Science Fair On Tumblr
What started as six second science lessons on Vine has morphed into a user-generated campaign just in time for the back-to-school season. Previously covered on Convince & Convert as a clever approach to content, General Electric is once again leading by example by encouraging its fans to experiment with and share their own six second […]
Should You Care About Instagram Video?
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Instagram video, and whether we should care as marketers. Are We Asking the Wrong Question? There have been lots of breathless blog posts recently that attempt to pit Vine and Instagram video in a head-to-head battle, as if we must choose in a beta […]
Target Introduces #SummerUp Decision Maker on Vine
Can’t decide what to do with your summer day? Simply view Target’s #SummerUp decision maker on the company’s Vine account for a fun idea. Equal parts clever and addictive, the Vine is incredibly fast-paced and jam-packed with fun summer activity ideas. When the viewer taps their finger on their smartphone screen, the video pauses, landing […]
Burberry Stylishly Streams Its Runway Show On Vine
Miss the Burberry Prorsum Menswear S/S14 runway show on June 18th in London? Don’t fret, because thanks to the social media team at Burberry, you can watch the entire show in just six seconds on Vine. Within the Vine app, more than 2,000 have liked the video. Also cross-promoted on Burberry’s Twitter account with a […]
Using Vine to Do the Least You Can Do
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Project (RED) attempting to set a world record for the most Vine videos created for a cause in a single day. Also a noteworthy episode of The Baer Facts, because it was the first show since Salesforce.com agreed to purchase […]
How You Make a Customer Smarter in 6 Seconds
I’ve been critical in the past of Vine, and brands’ often clumsy attempts to turn it into the next venue for “clever” real-time marketing. But with a new series of 10 inherently useful Vines, Lowe’s demonstrates that six seconds is plenty of time to create Youtility. “We try to provide content that has as much […]
How to Plan Your Vine Videos for Content Marketing Success
By now most of us content marketers have heard of, and probably already started using, Vine, the new app from Twitter that allows users to easily produce and share six-second videos. When it comes to adding the new tool to our content marketing toolbelt, how do we avoid misusing Vine? I say the answer is […]
General Electric Pours A Refreshing Glass of Science on Vine
When life gives you lemons, pour a refreshing glass of science. Better yet, tune into six second science lesson from General Electric on Vine. An important message from this video is to leverage the milliseconds to your advantage. How many times did the recorder have to touch and lift their finger off of their smartphone […]
The 2 Ways Most People Are Misusing Vine
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Vine, Twitter’s new super-short video/animated gif app. Here’s the thing. Vine is strangely addicting to watch, and the ease with which you can create these short clips is astounding. But Vine is not revolutionizing content marketing. That’s just foolishness. You’ve […]