How to Make a Successful YouTube Channel
YouTube is playing an increasingly important role in social media, especially if you’re targeting young consumers.
8 Visual Storytelling Tools and How They’ll Help Your Content Marketing
Try your hand at some of these top visual storytelling tools to enhance your content marketing stories.
The Secret to Powerful Visual Content
Pairing visual content with top-notch writing is the key to compelling content that keeps your audience coming back for more.
A Marketer’s Guide to Selecting the Best Images for Your Content
The right visuals can bring your content to life and improve readability and SEO. Here’s what to look for when selecting the best images.
5 Ways Boring B2B Brands Can Kill It With Content
B2B brands have the challenge of engaging fans despite boring content. These illuminating examples prove that B2B can have fun with content marketing.
How One Company Is Using Virtual Reality Video For Brand Storytelling
Liberty Mutual takes visual storytelling to the next level with a stunning and highly immersive 360-degree video experience.
How Visuals are Telling the NAIAS Story
President Obama makes waves with his State of the Union address while all the car talk you can imagine emerges from Detroit, with visuals being the primary sharing media for NAIAS.
6 Scientific Strategies to Improve Your Content With Visuals
To create attention-grabbing visuals, start with the brain. These strategies will help your content get the attention it deserves.
Scale Everest with This Interactive Infographic
A stunning new interactive infographic from The Washington Post allows readers total freedom to explore the content in their own way.
3 Ways to Incorporate Nostalgia in Marketing
How do you define nostalgia? It’s unique to everyone, but there is one thing that’s common to us all: It has a sensory trigger that brings back memories of unfettered happiness. Use these three tactics to incorporate feelings of nostalgia in your every day marketing and advertising efforts.
How to Cross the Visual Content Canyon
What’s happening right now in the visual content space is eerily similar to what happened with Big Data. Marketers are facing two—seemingly contradictory—problems: Not enough visual content and too much visual content. Here’s how content marketers can overcome this “content canyon” and strike the right balance with consumers.
6 Steps To Transform your B2B Marketing Program
B2B marketers have turned to video to complement their traditional channels, but they haven’t had the same resources and opportunities as B2C marketers. As a result, many of them continue to struggle to see the return on investment they’re seeking. Here are six areas of focus to transform your B2B video marketing program.
5 Ways Companies Are Using Instagram’s New Hyperlapse App
This week, Instagram unveiled its newest project Hyperlapse, an app designed to capture high-quality time lapse videos in an easy to use format. Wondering how you can tap into Hyperlapse? Check out five examples of how it’s currently being used as a social media storytelling tool.
9 Tips to Perfectly Pitch Your Guest Blog Post
Editors work hard to offer useful content on a daily basis, but end up spending a lot of their time weeding their way through guest blog pitches that don’t quite hit the mark. Try these nine tactics to impress your favorite blog’s editor and get your work published today.
Jim Beam Invites Fans to Help Craft Bourbon History in New “Single Barrel, Single Statement” Contest
Ever wished you could have a special, one-of-a-kind bourbon bottle with your name and a personalized message? Thanks to Jim Beam, you may just get that chance. To commemorate the launch of Jim Beam® Single Barrel, the first-ever single barrel offering, the company is inviting U.S. fans to take part in the craft-making process with the “Single Barrel, Single Statement” Contest.
[New Research] Do Viral Emotions Differ by Age and Gender?
A new study shows that the virality of a piece of content not only depends on the emotional reaction of your audience, but also their age, gender, and other demographic features.