Yelp Success vs. Ratings and Reviews
Consumers trust companies less than ever before. In that maelstrom, ratings and reviews are a life raft of information.
Should You Be Fired for Honesty?
When a Yelp employee uncovers a difficult working situation, she gets fired for her complaint. Was that the right way to handle it or should Yelp have hugged its haters?
How to Leverage Positive Reviews in the Post-Holiday Glow
Take advantage of the post-holiday business boom and attract new customers by leveraging your positive ratings and reviews.
5 Steps to Finding the Best Rating-and-Review Sites for Your Business
Rating-and-review sites can have a big impact on your bottom line. This strategy will help you determine which ones are boosting business.
The 4-Step Code of Conduct for Winning at Online Reviews
You need samurai-esque discipline when it comes to managing your online reputation. These four habits will give you that katana-sharp edge.
A Politician Shows Us How To Do Local Social Right
I’ve been saying it for years, and I’ll keep saying it: we’d all be better off if we worried more about being social, and worried less about doing social media (tweet this). It’s nice to have a new example of this principle in practice. Justin Johnson is a candidate for City Council in Phoenix. He […]
6 Degrees of Influence – The Value of Customer-to-Customer Connections
Guest post by Yael Davidowitz-Neu, a Sales Strategy Analyst at Google responsible for analyzing consumer behavior, search trends and market dynamics. She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com. While many businesses are excited about opportunities to reach their customers on the social web, few […]