Natixis
As with most financial services marketing departments, Natixis Global Asset Management (NAGM) was creating hundreds (perhaps thousands) of individual content executions each year, in many formats. But the hamster wheel of content had the team and resources worn thin, and there was a recurring question asking for a compelling business case to continue the inflated content creation practice.
Superior Glove
How do you take a utilitarian and mundane product like a work glove and turn the research, purchase, and usage of that product into something that is massively talkable?
Insight
How does anyone today keep up with the speed of a constantly changing landscape, let alone a major player in the IT resale market?