Thank you so much for your interest in our research, “Tourism Marketing on Instagram.”
As Instagram continues to add features, travel brands must evolve their content strategies or risk getting left behind. In-feed booking, carousel multi-image posts, Instagram Stories, swipe up shopping/web links and robust advertising options have all been a boon to tourism and location-based brands, offering more ways to reach and engage travelers. Instagram’s influence on decision-making reinforces that consumers continue to have an appetite for imagery.
Take a look at how we help some of the largest companies in the world with their social media marketing, and if you think it makes sense to chat, please let me know. We look forward to getting to know you!
Thanks as always,
Jay