Black Magic: What You Need to Know About the Dark Art of Search Engine Marketing
Thirty six percent of site visits come from a search engine or other Web link, according to Web measurement firm Web Side Story. Betting 36% of your site traffic on the outcome of an ongoing epic duel between geeks who work for search engine companies and the geeks who try to outsmart them seems akin […]
Behave Yourself: Who cares how many people come to your Web site? What do they do once they arrive?
Math is the curse of the Internet. True, it’s the most trackable medium ever devised and what you can unearth by sifting through the sand dune of data created by every Web site is startling. Just about everything you’d ever want to know about your organization’s Internet success or failure is viewable numerically, if you […]