Consulting

We Keep the Greatest Brands in the World in Front of Their Customers’ Expectations

Convince & Convert is an experienced, highly focused analysis and advisory firm that creates effective, best-in-class digital marketing strategies for the world’s most interesting organizations.

The company uses its framework of four success pathways to show brands how to methodically optimize digital marketing programs to make them remarkable. We also deliver digital marketing workshops to business leaders through live and virtual events, and create content-driven educational joint ventures with marketing technology providers.

Your audience expects more and more of your organization in digital because technology changes and behavior pattern shifts have massively elevated what customers expect from businesses, and what is required to be remarkable in their eyes. What was an eye-popping digital achievement in 2016, is commonplace today. Your audience wants every digital interaction to be rapid and relevant; personalized and perfect.

Are you certain you are meeting that demand today? Do you know how to get there specifically, and in what sequence of steps? We do.

Let us double your digital, watch this 2 minute video to see our founder Jay Baer, bring our process to life for your organization.

Customers will continue to expect more and more from you in digital. And they don’t care much about what industry or business category you occupy. Today (and forever forward) customer expectations are liquid. They are not confined to industry type. It doesn’t matter what business you’re in, companies delivering the greatest and most seamless digital experiences are training your customers what is possible.

What customers want and need from your organization in digital can be plotted along an intersecting network of four roadways to remarkable:

• content marketing
• social media marketing
• email and messaging
• website and digital reputation

Each of these is a critical component of digital marketing success, and customer expectations continue to escalate in all four of these intersecting pathways. To outflank competitors and accomplish your business objectives, you must meet or exceed what customers expect from you across the entirely of this digital success roadmap. We can help.

The Three Ways We Can Build Your Business:

Learn more about our Digital Marketing Strategic Plans. This may be right if you have recently assumed management of additional content, digital or social departments for your organization and need to ensure all teams are “singing from the same hymn book.” Or if you are working in an organization who currently is stuck in 2012 (or older!) digital tactics and strategy.

Learn more about our Digital Marketing Maturity Maps. Comfortable in the direction of your current digital strategy but want to find ways to push your team or leadership to best in class? Need to evaluate how your digital strategy and specific digital disciplines perform against known competitors and how to take tactical steps to be the market lead? This is the right next step for you.

Learn more about our Digital Marketing Training Intensives. This may be the next step if you are looking for validation of a current digital strategy or need to bring a larger array of stakeholders and participants into the process to ensure they have input on your trajectory and digital marketing operations. Usually facilitated onsite and in a focused one or two day session, these intensives build on existing strategy and bring all stakeholders to understanding the strategy, tactics and measurement for the plan.