The Convince & Convert Blog

“ #1 Content Marketing Blog in the World, by Content Marketing Institute

I’m thrilled you found our blog here at Convince & Convert. We are strategists and practitioners of social media, content marketing, influencer marketing, word of mouth, and customer experience. On this blog you will find experience and expertise all relating back to the “so what?” does this mean for business. You already know the what and how of digital marketing, we deliver you the WHY and WHETHER, and that’s our promise.

Content Marketing, Content Marketing Research

Your 2019 Content Strategy: 5 Trends You Can’t Ignore

Omar Akhtar

Word of Mouth

A Proven Way to Multiply Customers without Wasting Money on Ads

Jay Baer

Baer Facts, Research

10 Mind-Blowing Statistics on the Effects of Videos and Pictures on Your Employees [infographic]

Jay Baer

Baer Facts, Digital Marketing

The 4 Worst Things About Holiday Marketing

Jay Baer

Baer Facts

4 Reasons Your Database is Hungover

Jay Baer

Content Marketing, Digital Marketing, Social Media Strategy

What Is a Center of Excellence and Why Do You Need One?

Zontee Hou

Content Marketing

This Is the One Thing You Can Do to Vastly Improve Your Content Marketing

Jay Baer

Content Marketing, Convince and Convert

6 New Lessons About Content Marketing Relevance

Jay Baer

Content Marketing

How to Search Optimize Your YouTube Video

Ann Smarty

Baer Facts, Online Customer Experience

Are Amazon and Lyft Making Online Reviews Too Important?

Jay Baer

Digital Marketing, Online Customer Experience, Social Media Customer Service

The Chatbot Experience: 5 Ways to Know If You’re Chatting with a Human or Robot

Anthony Helmstetter

Social Media Marketing, Social Media Strategy

5 Ways to Manage Your Social Media Over the Holiday Vacations

Christin Kardos

Baer Facts, Word of Mouth

The 7 Key Principles of B2B Word of Mouth Marketing

Jay Baer

Baer Facts, Research

Are You Overlooking These 5 Facts Impacting Your Marketing Team’s Productivity?

Jay Baer

Content Marketing

How to Build a Content Dashboard that Proves Your ROI (Free Template Provided)

Brandon Andersen

Baer Facts, Word of Mouth

A Great Viral Marketing Case Study and Why it is not a Word of Mouth Strategy

Jay Baer

Research

Instagram for Tourism Marketing: How to Boost Likes, Views and Visitors in 2019 [report]

Megan Leap and Lauren Teague

Social Media Marketing, Social Media Tools

How to Use Social Listening to Improve Your Marketing

Lilach Bullock

Greatest Hits, Social Media Marketing, Social Media Strategy

Don’t Be Scared, Be Prepared: How to Manage a Social Media Crisis

Jay Baer and Lauren Teague

Digital Marketing, Research

New Research to Help You Create the Best Digital Marketing Strategy in 2019

Todd Lebo