YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Blogging and Content Creation 414  |  Add Yours

5 Ways to Turn Helpfulness Into Marketing Greatness

We’ve talked in the past about helping vs. selling, and that the former approach takes you a lot further in the realm of social media and word of mouth marketing. When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers [...]

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Blogging and Content Creation 80  |  Add Yours

Are You Growing Enough Voices

I’m back from my family vacation in Canada. While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. Some of the guest writers blog on occasion at their own sites. None of them blog routinely. You might expect that this blog that has been written almost entirely by [...]

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Guest Posts 105  |  Add Yours

Co-op SEO and the Future of Websites

Guest post by Jason Kintzler, the Founder and CEO of PitchEngine, where people go to get the word out. He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release [...]

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brand communities 184  |  Add Yours

6 Degrees of Influence – The Value of Customer-to-Customer Connections

Guest post by Yael Davidowitz-Neu, a Sales Strategy Analyst at Google responsible for analyzing consumer behavior, search trends and market dynamics.  She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com. While many businesses are excited about opportunities to reach their customers on the social web, few [...]

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Guest Posts 252  |  Add Yours

Protecting Yourself From Social Media Lawsuits

Guest post by Indra Gardiner, founding partner and COO at BG Creative. She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. Hide! The Lawyers Are Coming Social [...]

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Blogging and Content Creation 265  |  Add Yours

5 Steps to Winning Fans with Content Strategy

Guest post by Mike Corak, Vice President of Strategy at digital consultancy Tallwave, and blogger at Digital Marketing Strategy. About a year ago, I wrote a guest post here titled “Use Online Listening for Competitive Research. The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. [...]

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Blogging and Content Creation 323  |  Add Yours

Get Your Social Media Operations Act Together

Guest post by Josh Lysne, Director of Digital Strategy for the Flint Group of agencies and AdFarm, specializes in the development of multi-channel communication strategies for a wide range of clients ranging from small businesses to large global corporations. When it comes to creating a social media strategy, there is one, often overlooked piece of [...]

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social media ROI 414  |  Add Yours

Social Media is the Servant of Strategy, Not the Master

Guest post by Mike Cassidy, a non-profit Senior Executive Director specializing in membership development, engagement and retention. His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “Why You’re the Key to Social Media Success” in which he succinctly describes one of the biggest obstacles facing [...]

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Guest Posts 434  |  Add Yours

Why the Digital Divide is Death to Your PR Firm

Guest post by Elizabeth Sosnow, Managing Director of BlissPR, a New York City based public relations firm. She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. I recently had lunch with an old colleague who now works for [...]

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Guest Posts 122  |  Add Yours

Wow Online Influencers With An In-Person Experience

Guest post by Paula Hahn Managing Director at Marina Maher Communications (MMC). An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media. Time is proving that no matter how much social media changes, the core rules of engagement remain the same. Transparency and [...]

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