Community Management, Guest Posts, Social Media Case Studies, Social Media Strategy, Brand Communities, Social Media Marketing

6 Degrees of Influence – The Value of Customer-to-Customer Connections


Guest post by Yael Davidowitz-Neu, a Sales Strategy Analyst at Google responsible for analyzing consumer behavior, search trends and market dynamics.  She is deeply curious, loves all things marketing and blogs less frequently than she would like at While many businesses are excited about opportunities to reach their customers on the social web, few […]

Community Management, Content Marketing, Digital Marketing, Guest Posts, Blogging and Content Creation, Search Marketing Advice, Social Media Monitoring

5 Steps to Winning Fans with Content Strategy

content strategy

Guest post by Mike Corak, Vice President of Strategy at digital consultancy Tallwave, and blogger at Digital Marketing Strategy. About a year ago, I wrote a guest post here titled “Use Online Listening for Competitive Research. The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. […]

Content Marketing, Guest Posts, Social Business, Blogging and Content Creation, Social Media Staffing and Operations

Get Your Social Media Operations Act Together

social media operations

Guest post by Josh Lysne, Director of Digital Strategy for the Flint Group of agencies and AdFarm, specializes in the development of multi-channel communication strategies for a wide range of clients ranging from small businesses to large global corporations. When it comes to creating a social media strategy, there is one, often overlooked piece of […]

Social Business, Social Media Measurement, Social Media Strategy, Social Media ROI, Social Media Staffing and Operations

Social Media is the Servant of Strategy, Not the Master


Guest post by Mike Cassidy, a non-profit Senior Executive Director specializing in membership development, engagement and retention. His ramblings can be found at This post is a compilation of ideas born out of Jay’s post “Why You’re the Key to Social Media Success” in which he succinctly describes one of the biggest obstacles facing […]

Digital Marketing, Guest Posts, Social Business, Social Media Strategy, Personal Branding, PR 20, Social Media Staffing and Operations

Why the Digital Divide is Death to Your PR Firm

digital divide

Guest post by Elizabeth Sosnow, Managing Director of BlissPR, a New York City based public relations firm. She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. I recently had lunch with an old colleague who now works for […]

Community Management, Digital Marketing, Guest Posts, Social Media Case Studies, Brand Communities, PR 20

Tying Together Social Media and Corporate Social Responsibility

corporate social responsibility

Guest post by Laura Hall, Managing Partner at PainePR. She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that […]