Why Social Media Has Ruined Your Advantage
Yesterday, I wrote about real-time information and the death of news cycles. This of course creates considerable challenges for business, which typically is not yet architected for real-time communication (at least not in public). Speed matters. Requiring someone to pull off to the side in your drive-thru lane like a vehicular leper because you didn’t […]
We Know Faster, But Do We Know More?
We eat weird. This was the conclusion of a USA Today article last week that documented how rarely Americans eat a full meal at traditional regular breakfast, lunch, dinner time windows. In fact, just 5% of Americans eat three square meals a day. Evidently, whether it’s food or fact, calories or content, our consumption patterns […]
The Awesome Power of Family in Social Media Storytelling
In honor of Thanksgiving, I wanted to write a post about the power of family in social media storytelling. And as you sit down to whatever celebration you embrace, think about the videos below and what they evoke within you. But first, remember that the goal isn’t to be good at social media. The goal […]
How to Effectively Bottle Social Media and Product Integration
In addition to family, football, and fancy side dishes you’ll never see for another year, Thanksgiving brings an annual dilemma to the oenophile. What wine to serve for Thanksgiving is a tricky question, as the holiday table replete with savory and sweet options is an Ellis Island of tastes, making for a tough wine pairing. […]
Our Dangerous Addiction to Social Media Case Studies
The two most important words in social media should be “so what?” As Tom Webster eloquently put it in his recent Blogworld keynote, when research wears the cloak of content marketing, it’s a recipe for the incurious to pull a fast one on the masses, disguising pointless data as gospel. Tom was referring to data-dredging […]
5 Steps to Launch Your International Social Media
Guest post by Christian Arno, founder of professional translation services provider Lingo24. Launched in 2001, Lingo24 has clients in over sixty countries, and translated over forty million words in the last year. Even though Facebook, Twitter, LinkedIn, and Google are American companies, social media doesn’t begin and end at the shores of the USA. If […]
17 Ways to Integrate Facebook and Email Marketing
Killer integration of Facebook and Email View more presentations from Jay Baer I won’t write out the entire presentation for you in blog post form – that’s what Slideshare is for – but here are the high points of this presentation on Killer Integration of Facebook and Email Marketing, where I offer 17 specific ways […]
10 Social Media Pros Pick Their Favorite iPad Case
Given the extraordinary buffet of technology and tech-related options and alternatives available to us, it fascinates me to learn what people I know and trust use on a day-to-day basis. In this, the debut edition of What The Pros Use, I polled a group of social business and content geniuses to determine what they use […]
Why YouTube Annotations Can Make the Difference Between Viral and Lame
Guest post by Andy Harvard, a Marketing Executive at Skeleton Productions, a UK based Internet video production company. YouTube Annotations have always been a hard tool to grasp for both user and viewer. In the early days, YouTube users sometimes used Annotation to spam their viewers. These Annotations were never ‘cool’ or user friendly, they […]
Use SEO to Improve Your Social Media Listening
Listen! It’s the first commandment of every social media program. Pay attention. Find out who is talking about you, in what capacity, and where. It makes sense. You can’t use social media as the new telephone unless you know how to get a dial tone first. But almost every company I come across could and […]
Will You Abandon Your Friends to Seek Real Relevance
(video production by my friends at Candidio. Fast, inexpensive video editing and production. Check em out!) Excerpted from the video: I was happy to interview Brian Solis, a futurist, new media raconteur, and principal at Altimeter Group. Brian recently published his 5th book, The End of Business As Usual which I believe to be his […]
Don’t Tell Me I’m Wasting My Time
Guest post by Marjorie Clayman, resident blogger at www.margieclayman.com. She works at Clayman Advertising, Inc., her family-owned full-service marketing firm. I know that it is impossible to please everyone in any scenario, but most especially in the online world. Because of that, I most of the time let snide remarks roll off me like water off a […]