Editor’s Note: This is an excerpt from Brian Solis‘s new book, What’s the Future of Business? Learn more about the book and purchase a copy at http://wtfbusiness.com. Over the years, businesses have developed sales, marketing, and service strategies around the sales funnel. The model of awareness, interest, desire, and action describes the likely steps […]
About Brian Solis
Brian Solis is principal at Altimeter Group, a research-based business advisory firm in San Francisco. Solis is recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. Author of the bestselling books The End of Business as Usual and Engage!, Solis recently released his new book, What's the Future of Business (WTF).