YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com

About Carrie Morgan

A 20+ year marketing veteran, Carrie specializes in digital public relations, content marketing, on-page SEO and social media. In addition to Convince & Convert, she is a contributing author for Social Media Today, MarketingProfs, PR Daily, PRSA and other industry publications. She blogs at http://rockthestatusquo.com. and is based in Phoenix, AZ.

social media strategy 11  |  Add Yours

3 Ways to Use Google to Be Better at PR

I’d like to let you in on a secret that most PR pros don’t think of: some of the easiest placement opportunities you’ll EVER land for a client (or your employer) are found using the most common online tool you can think of. Google. It’s completely under-appreciated as a PR tool. Let me share a few specific [...]

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PR 2.0 4  |  Add Yours

How to Integrate Inbound Marketing Tactics Into Your PR Strategy

In the past, public relations has revolved around pushing a message out to a targeted audience to build awareness and drive sales. As traditional public relations continues to migrate to digital PR, content marketing, and inbound marketing, many PR professionals are aggressively learning new skills and adapting their processes to fit the changing environment. The [...]

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PR 2.0 0  |  Add Yours

3 Steps to Building a Solid Media List

Ever land a cover story from a Twitter pitch? Newsjack breaking news from a Facebook feed? Secure a blog column on a critical e-zine website?  If not, it’s time to kick up your PR skills a notch or two. The PR industry continues to shift like Tony Stewart at a Daytona race, and it impacts EVERY area [...]

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social media strategy 7  |  Add Yours

6 Mistakes Your Clients Are Probably Making in Social Media

As a marketing professional, it’s easy to become too close to the details of what you’re working on and lose sight of the forest in favor of the trees. Social media is no different – especially for an agency. Whether you handle a clients’ day-to-day social media or not, it is your responsibility to occasionally audit your clients’ social presence to [...]

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pinterest 28  |  Add Yours

5 Ways to Use Pinterest to Boost Press Release Results

Pinterest is taking over social media like a tsunami of college students on a pizza delivery guy. Why not? It’s fun, highly addictive and – newly announced as the 3rd most popular social network in the World – it’s creeping up on Facebook with 11+ million users. So how can you leverage that popularity to [...]

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