The way your content previews in search results and social media isn’t arbitrary. Control your content’s rich snippets using these steps.
Marketers and teenagers have more in common than you might think. From being completely self-obsessed to dealing with constant bullying, marketers have a lot to learn from common teenage behaviors.
Thanks to numerous Facebook changes recently, many businesses are thinking about dropping Facebook entirely. Engagement is in the toilet, and the page just isn’t growing. Before you do, it pays to take a fresh, close look at your Facebook strategy. Often the problem lies there and has absolutely nothing to […]
Just how important is content marketing? #PRpros must learn! RT @nickkellet: Content Marketing overtook Digital Marketing as a keyword 2 months ago #cmworld #digitalPR #pr — Carrie Morgan (@morgancarrie) September 10, 2013 According to the data, content marketing is the latest and greatest digital marketing strategy, and for good reason: […]
When my daughter turned two, the only people that showed up to eat birthday cake at the party were immediate family members – mom, dad and her big brother, Adam. Why? Because we didn’t send out invitations or put any effort into getting guests to show up. While this may be perfectly […]
I’d like to let you in on a secret that most PR pros don’t think of: some of the easiest placement opportunities you’ll EVER land for a client (or your employer) are found using the most common online tool you can think of. Google. It’s completely under-appreciated as a PR tool. Let […]
In the past, public relations has revolved around pushing a message out to a targeted audience to build awareness and drive sales. As traditional public relations continues to migrate to digital PR, content marketing, and inbound marketing, many PR professionals are aggressively learning new skills and adapting their processes to […]
Ever land a cover story from a Twitter pitch? Newsjack breaking news from a Facebook feed? Secure a blog column on a critical e-zine website? If not, it’s time to kick up your PR skills a notch or two. The PR industry continues to shift like Tony Stewart at a Daytona race, […]
As a marketing professional, it’s easy to become too close to the details of what you’re working on and lose sight of the forest in favor of the trees. Social media is no different – especially for an agency. Whether you handle a clients’ day-to-day social media or not, it is your responsibility to occasionally audit […]
Pinterest is taking over social media like a tsunami of college students on a pizza delivery guy. Why not? It’s fun, highly addictive and – newly announced as the 3rd most popular social network in the World – it’s creeping up on Facebook with 11+ million users. So how can […]