For any piece of content to be successful, it has to be personalized and speak to a specific person (a potential buyer), with a specific need, at a specific point in his or her buyer journey. Put another way, you have to have targeted content that reflects a deep understanding of who your audience and [...]
About Kevin Cain
Kevin Cain has more than 10 years of experience in corporate communications and content marketing, and is the Director of Content Strategy at OpenView Venture Partners, a Boston-based venture capital firm. To read his other articles, check out his content marketing blog or follow him on Twitter @kevinrcain.
