Twitter is the new channel all brands should be using to provide customer support. It allows you to provide near real-time support on a social platform, making your services more accessible and allowing other consumers to see that you are a customer-centric brand. However, it is important to monitor your performance for this channel in [...]
About Leonie Bulman
WaveMetrix in 2009. She has run global tracking studies for leading consumer electronics brands, as well as ad hoc research for brands in the luxury, beauty and banking sectors. She now works on developing new analysis frameworks to helps brands maximise the insights they get from social media data.