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Our Blog Strategy

We are strategists and practitioners of social media, content marketing, influencer marketing, and customer experience. On this blog you will find experience and expertise delivering the “So What?” — so what does this mean for your business? You already know the what and how of digital marketing, we deliver you the WHY and WHETHER, and that’s our promise to you. 

Featured Articles
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How to Make AI More Creative: 4 Keys to Better Prompting
Data-Driven Personalization: What’s Changed 1-Year Since the Book Launched? AI, Privacy, and Synthetic Data
Marketing Hacks for the AI Era: Tips, Tricks, and Prompts for Smarter Digital Marketing
Hurry Up and Wait: Top Marketing Takeaways from NetLine’s 2025 B2B Consumption Report
Share of Voice: The Key to Winning in Google’s AI-Driven Search
Inbox Anarchy: An Audience-First Email Marketing Strategy
How to Take a More Goal-Oriented Approach to Marketing Data
How to Use Data More Strategically to Reach Audiences
5 YouTube Video Editors for Healthcare Marketing in 2025
New Strategies for Improving Blog Performance (Plus Q&A with Andy Crestodina)
The Google + Reddit Partnership: What Does This Mean for Your Content Strategy
The Power of Niche Targeting: How Marketers Can Win by Thinking Small
B2B Social Media Marketing Trends for 2025
Master Marketing Personalization with a Data-Driven Approach [Book Excerpt]
Top 5 AI Writing Assistants for Smart Writers to Use in 2025
Key Considerations for Smart Marketing Leaders Adopting AI