YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com

One Thing – The News You Need and Nothing Else

Overwhelmed by the daily flood of social media news and happenings? Join 20,000 of your peers and subscribe to One Thing - the email that sends you ONE important social media or content marketing story every day plus content that we publish here on Convince & Convert in an easy-to-read and useful format. No spam, ever.

Here’s a sample of the One Thing (click to see the full version):

One Thing One Thing The News You Need and Nothing Else

Join more than 20,000 of your peers!
Sign up below to start receiving the One Thing.

GET ONE SOCIAL THING + FREE EBOOK

Our daily email with 1 great thing you need to know about social and content. Plus, for a limited time receive a free ebook about how to measure your content marketing efforts.

pf button both One Thing The News You Need and Nothing Else