YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Social Pros Podcast 3  |  Add Yours

The Importance of a Small Town Mentality

C.C. Chapman, Founder and President of Cleon Foundation and author of new book Amazing Things Will Happen, joins the Social Pros Podcast this week to discuss his new book, sharing the advice that gets him through the day, and the positive influence of a small town mentality. C.C.’s book is so awesome, we’re giving it away for [...]

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Convince & Convert News 43  |  Add Yours

26 Truths About Me and Convince and Convert

For a long time now, I’ve been writing about the power of the “Social FAQ.” It’s a simple premise, really. If you want to garner trust and overcome objections, proactively answer the questions that your customers and potential customers have about you. This idea is echoed often by my friends Joe Pulizzi and Robert Rose [...]

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social networks 2  |  Add Yours

How the Grinch Saved Social Media

A Holiday Fable, with apologies to Dr. Seuss Everyone at the office liked Facebook a lot But the Grinch at the top of the org chart did not. The Grinch hated Facebook! And social media all! Now, please don’t ask why. No one quite can recall. It could be, perhaps, that his PC was busted. [...]

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Social Pros Podcast 1  |  Add Yours

When Pictures are Not Enough: The Art of Blogging

Erik Deckers - writer at ProBlogService, co-author with Jason Falls of No Bullshit Social Media, and co-author with Kyle Lacy of Branding Yourself - joins the Social Pros Podcast this week to discuss ghost blogging, the ongoing value of words, and the weight of a blog comment versus a tweeted link. Read on for some of the highlights or listen below for the full podcast. [...]

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Blogging and Content Creation 8  |  Add Yours

Bloggers Unite! A 10-Point Guide for Blogger Collaboration

Web marketing isn’t a solo endeavor. In fact, the entire goal is connectedness: businesses to prospects, brands to brand advocates, people to people. If you have a blog, you can start connecting from the very beginning. Here’s a blogger collaboration guide to get you started: Note: If you’re already doing some blogger collaboration, check your [...]

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social media strategy 9  |  Add Yours

25 Inspired Marketing Predictions for 2013

As December comes to a close (and the end of the world is looming upon us), we’re thinking about the whirlwind that 2012 has been, and more importantly, what road has been paved for 2013. With a series of mergers and acquisitions, changes in privacy rules, and dozens of new tools emerging daily, not to [...]

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conversion optimization 1  |  Add Yours

6 Steps to Turn Your Online Lead Generation Into Lead Nurturing

Sales leads are the cornerstone success point to any business-to-business (B2B) industry. If you know when someone is looking to buy a product or service that you offer, you can contact them directly, pitch your service, and spell out their return on investment to secure the sale. However, too much focus is placed on these [...]

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facebook 29  |  Add Yours

Abusing the Facebook Attention Chain for Negligible Brand Gain

It’s now accepted wisdom that successfully getting fans to engage with your brand’s missives on the Facebook platform has a linear impact on impressions due to the EdgeRank algorithm. When you accumulate disproportionately numerous likes, comments and shares on a post, Facebook shows that post to a larger percentage of your fans. Further, because the [...]

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Social Pros Podcast 2  |  Add Yours

To Succeed in Social Make the Story Bigger

Ekaterina Walter, author of Think Like Zuck and social innovator for Intel, joins the Social Pros Podcast this week to discuss the future of Facebook, woven-in social media strategy at a multi-national tech powerhouse, and empowering customers through social with that human touch. Read on for some of the highlights or listen below for the full podcast. [...]

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mobile 1  |  Add Yours

Don’t Let Thumbs Dominate Mobile Marketing

I don’t mean to scare you or create undue cause for alarm, but there are enemies in our midst. Enemies that operate with such stealth that we fail to see the power they wield over the majority of our marketing efforts today. Enemies so cunning they have convinced us that they’re on our side–like Nationwide. [...]

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