What You Get
You need to create more customers, or keep more of the customers you’ve already earned (or both).
At Convince & Convert, we help you craft and implement world-class customer experiences, digital marketing, content marketing, and social media that shifts the competitive balance in your favor.
We are not an agency, and 100% of our clients have either one or more agencies or a competent in-house team (or both). We are strategic advisors that help you take good marketing and customer experience and make it great.
How? Because we focus on real business outcomes, not pointless vanity metrics. Because we have an all senior team with decades of experience. And because we’ve successfully done this over and over and over for some of the most noteworthy companies and organizations in the world, including the United Nations, Oracle, BMC Software, Wal-Mart, Columbia Sportswear, Cabela’s, California Tourism, and TaylorMadeAdidas Golf.
(see client list for all of our partners)
How We Do It
We offer three programs, each available across four disciplines that are often combined in a consulting engagement: CX and online customer service, digital marketing, content marketing, social media.
Option A. Analysis and Strategic Plan
We evaluate the entirety of your existing program, and the programs of your key competitors, and give you a clear, meaningful set of short and mid-term recommendations to improve and enhance what you’re doing.
We then work with you to create a 12 to 18-month strategic plan that provides the guide rails, measurement framework, resource requirements, and tactical ideas to take your program to the next level of success.
This is our most popular engagement option.
Option B. Micro projects and ongoing counsel
This is a popular program for companies with strong in-house teams.
Here, we work with you over the long-term in a series of micro project engagements where we tackle specific elements of your program. We roll up our sleeves and get you rolling operationally.
Micro projects include things like influencer identification, online customer service response scripting, creation of metrics scoreboards, secret shopper audits, Youtube video optimization, and dozens more. These micro projects are custom-crafted to fit your needs, which is why they are often paired with the strategic planning in Option A.
Option C. Workshops
Based on our best-selling books like Hug Your Haters, Youtility, and Manipurated we craft deep, semi-custom, half-day workshops to train your teams on best practices in customer experience and customer service, digital marketing, content marketing, and social media.
These are often delivered in-person, but Webinars and live video alternatives are available, at a reduced cost.
See our Content Marketing, Social Media, Customer Experience, and Workshops pages for more information on these programs.
Or, Contact Us and we’ll be in touch immediately to discuss a perfect program for you and your organization.