YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Social Advertising 16  |  Add Yours

Are Twitter Lead Generation Cards the Email Marketers’ New Best Friend?

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new, direct response program.Twitter has displayed “cards” for quite some time. They are the expandable tweets that typically are used to hold photos or Vine videos, like this one from Lowe’s (read more about Lowe’s excellent new Youtility marketing [...]

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social media events 16  |  Add Yours

4 Social Media Marketing Events You Won’t Want to Miss

Last year, I shared the importance of taking conversations offline to grow your business and suggested some great events to help make that happen in 2012. Hopefully you were able to make it to at least one, but either way this year is looking even better for in-person events that will help you step outside [...]

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social commerce 15  |  Add Yours

Social Media is a Terrible Ecommerce Tactic – or is it?

Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. The results were shocking. Along with my friend Mitch Joel, author of CTRL ALT DELETE, I [...]

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Social Pros Podcast 4  |  Add Yours

Don’t Get Caught Up In Tactics – Keep the Customer in Mind

Dave Morse, Online Marketing Strategist for Delta Faucet, joins the Social Pros Podcast this week to discuss the lessons he’s learned at Delta surrounding keeping his team nimble, knowing your audience, and how important it is to balance traditional marketing with social. Read on for some of the highlights and tweetable moments, or listen to [...]

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Social Image of the Week 3  |  Add Yours

Coach Admires The View From Above

With the temperatures increasing, Coach is asking its customers to take a minute and admire the view from above – of their shoes, of course! Using the #coachfromabove hashtag, fans are asked to share photos of their Coach shoes on Instagram or Twitter for a chance to be featured in a gallery on the company’s [...]

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influencer outreach 6  |  Add Yours

Breaking from Tradition: The Four Ms of Influence Marketing

I’m an old-timer. I come from a background of 20 years in marketing, and gained my Associate Marketing Degree from the Chartered Institute of Marketing almost 15 years ago. I cut my teeth on the Four Ps of Marketing – Product, Price, Promotion and Place – and used that quadrant for clients and employers alike. [...]

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Content Marketing 7  |  Add Yours

7 Things Content Marketers Can Learn From Fiction Writers

Content marketing is storytelling, so it’s not all that bizarre to think that fiction writers might actually have some advice for us. Can we borrow narrative devices and writing tips from fiction? I certainly believe we can. These seven skills, devices, and tactics come straight from the art of fiction, but they’re remarkable tools for [...]

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Youtility 2  |  Add Yours

IBM’s Watson Engages Customers with Youtility

This week, 3500 people descended on the town of Nashville (well, actually on the Opryland Hotel, a city unto itself) for the IBM Smarter Commerce Summit. Our own Jay Baer was the host of this 3-day event, during which many exciting case studies and announcements where shared by companies leading the charge for smarter marketing. Among [...]

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Social Pros Podcast 2  |  Add Yours

Why 4.5 Million TV Lovers Voluntarily Became Zombies

Kenny Miller, CEO of KMco, joins the Social Pros Podcast this week to discuss his smash hit app Dead Yourself, the success of content engagement with a platform that customizes photographs, and how to empower consumers with creativity while giving them a safety net so they can’t fail. Read on for some of the highlights [...]

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Social Image of the Week 2  |  Add Yours

Taco Bell Puts a Ring On It

First, it was a custom speedo for a high school student that prompted people to think outside the buns. Now, Taco Bell’s custom ring bling gifted to a few “special ladies” is generating headlines for the company’s unique influencer strategy approach. Three weeks ago, the above snap shot of a custom gold ring bearing the [...]

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