YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Social Pros Podcast 6  |  Add Yours

How to Curate 6,000 Pieces of Content This Year

Todd Wheatland, VP of Marketing at Kelly OCG, joins the Social Pros Podcast from Content Marketing World in Sydney, Australia this week to discuss producing massive amounts of relevant content, curating your personal brand, and how to get your followers to share your content. Read on for some of the highlights and tweetable moments, or listen to the [...]

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Social Image of the Week 0  |  Add Yours

Cadbury’s Crave-Worthy Pile of Candy Keeps It Real

Editor’s Note: This post is part of a series of weekly posts that highlight interesting examples of brands using imagery to their content marketing advantage. Read on for this week’s example and analysis from Jessica Gioglio. At first glance, Cadbury’s recent Google+ post featuring a pile of their delicious Dairy Milk candy seems like taking the [...]

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baer facts 10  |  Add Yours

Social Listening: Damned If You Do, Damned If You Don’t

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the double-edged sword of social media listening and response. Should We Reconsider the Facts About Social Listening? “Listen” is the dogma of social media. Every social media consultant since the dawn of Friendster has a slide (or 23) about listening [...]

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Agency Promotion 3  |  Add Yours

6 Steps to Win More Retainer-Based Business

If your agency offers digital marketing services like SEO, social media, email marketing, PPC, chances are you’re in high demand. AdAge reports that digital is the fastest growing business area for agencies of all types. So, if the demand for your agency’s’ digital services are so high, why are you spending so much time writing [...]

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real-time marketing 3  |  Add Yours

What Real-time Marketing Can Learn From QR Codes

This week birthed substantial pondering about the present and future of real-time marketing, centered around what brands did right and wrong when attempting to culture jack the Oscars with tweets of varying degrees of irony and Youtility. My post on the topic became one of the most-read posts ever at Convince & Convert. Many other [...]

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Social Pros Podcast 3  |  Add Yours

How to Find Your Social Voice and Help Others Do the Same

Michele Wingate, Social Media Manager for American Family Insurance, joins the Social Pros Podcast this week todiscuss building lasting relationships on social media, complying with federal marketing regulations, and developing an internal community to support employees in social media. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our [...]

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Social Image of the Week 1  |  Add Yours

General Electric Pours A Refreshing Glass of Science on Vine

When life gives you lemons, pour a refreshing glass of science. Better yet, tune into six second science lesson from General Electric on Vine. An important message from this video is to leverage the milliseconds to your advantage. How many times did the recorder have to touch and lift their finger off of their smartphone [...]

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baer facts 8  |  Add Yours

The 2 Most Important Words in Marketing are What If

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the recent spate of real-time social media incidents, including the Poland Springs Water zeitgeist moment and the hack of Burger King’s twitter account. Crisis = Danger + Opportunity It’s widely believed (although perhaps inaccurately) that the Chinese symbol for “crisis” [...]

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Content Marketing 14  |  Add Yours

11 Reasons Why Prospects Don’t Convert Into Customers

Just four years ago, my friend Marcus Sheridan discovered the power of content marketing and rescued his nearly bankrupt pool and spa business. He dove deep into blogging and propelled River Pools and Spas to a dominant leadership position in his home state of Virginia. Today, while still maintaining partial ownership of the pool business, [...]

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real-time marketing 23  |  Add Yours

17 (mostly failed) Brand Tweets From The Oscars

Well that didn’t take long. In the few short weeks between the Super Bowl and the Academy Awards, it seems dozens of brands (and/or their agencies) have decided to “get themselves some of that real-time marketing!” Here’s the deal. If you’re going to try to capitalize on televised American water cooler moments you either need [...]

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