YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
personal branding 43  |  Add Yours

Trey Pennington – The Twitter 20 Interview About Social Media and Humanity

Dr. Trey Pennington has a full plate. He has an active consulting practice, a forthcoming book called “Spitball Marketing”, a blog, an online radio show (the must-listen “Social Media Professor“), and a Facebook page. He’s also founded several Social Media Clubs world-wide, and is active in a bunch of local and South Carolina organizations. (He’s [...]

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Social Media Marketing 39  |  Add Yours

Don’t Lose Your Social Media Joy

Watching the mini-mites play hockey at today’s tournament in Durango, Colorado, it struck me that these kids play for the pure joy of it. They don’t care who wins, who scores goals, who gets to be goalie. They care about having fun, and what the post-game snack might be. And as social media matures, I [...]

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Convince & Convert News 196  |  Add Yours

The World Really is Flat – Crowd Sourced Design Rules

I’ve finally collected enough of my Twitter 20 interviews (live interviews with social media luminaries, conducted on Twitter) to create an ebook. I re-read every interview, and picked out the highlights. The best, most intriguing answers. I then categorized the answers topically: brand communities, PR, content creation, social CRM, etc. The next big challenge was [...]

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social media tools 268  |  Add Yours

New Twitter Killer Bans the Spam

If you use Twitter to “get rich quick”, “gains thousands of new followers”, or to learn “teeth whitening secrets” you might want to stop reading. If you’re as sick of Twitter spam as I am, you’re about to get very, very excited. The Awesome Power of a Single Tweet On September 11, 2009 I lamented [...]

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Blogging and Content Creation 184  |  Add Yours

Get More Bait in the Water

How can you catch more fish? By using more poles. If you’re going to create social media content to establish or perpetuate thought leadership for you, your company, or your clients, you can’t silo your ideas. The old method of thought leadership was to create a white paper. A carefully crafted, highly edited, incredibly boring, [...]

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personal branding 390  |  Add Yours

How to Balance Your Personal and Professional Lives in Social Media

Does social media make you more comfortable, or less comfortable? For me, it’s both. As my friend Amber Naslund said when I interviewed her on Twitter, social media enables her to have friends that are not dictated by geography or circumstance. And to me, the ability to find people with whom you have a kinship, [...]

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Social Media Marketing 882  |  Add Yours

Crushing the Myth of B2B Social Media

In nearly every speech or Webinar I conduct, someone in the audience asks “But all this social media stuff doesn’t apply to B2B right?” Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer [...]

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Integrated Marketing and Media 209  |  Add Yours

Trident Integrates Social Media with Print Ads

I promised you a couple weeks ago that in 2010 I would focus on social media integration and real business. Well, I’m starting a little early. Trident has released a new gum called Trident layers, which appears to be some sort of neapolitan ice cream-type multi-flavor concoction. (Personally, I’m okay with my gum tasting like [...]

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Integrated Marketing and Media 162  |  Add Yours

5 Sure-Fire Ways to Operationalize Social Media

This post was written originally for Valeria Maltoni’s excellent new ebook about marketing in 2010. It includes terrific, thoughtful insights from Shannon Paul, Olivier Blanchard, Danny Brown, Amber Naslund, Jackie Huba, Gavin Heaton, Mark Earls, Rachel Happe, Jonathan MacDonald, and of course Valeria herself. Download it for free right here. Change Is At Hand Marketing [...]

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Blogging and Content Creation 23  |  Add Yours

Does Your Corporate Blog Measure Up

There’s a fair amount of agreement on principles on an effective blog, and even widespread head nodding regarding what success metrics are important. However, there’s very little available with regard to blog metrics benchmarking, and how your blog compares to others. I’m hoping to change that. And you can help by taking this short survey. [...]

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