YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Blogging and Content Creation 87  |  Add Yours

It’s Who You Know – Maximizing Your Company’s Social Reach

Put down your guard. It’s about people, not logos. These are the two primary tenets of effective social media. In practice, executing on them requires that you communicate with your customers and prospects across a variety of social media outposts, with significant frequency. (I tell my clients that if you can’t add at least 7-9 [...]

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Blogging and Content Creation 103  |  Add Yours

Passion Trumps Position

Are you trying to embrace social media at bayonet point? Yes, you should absolutely broaden your social media efforts, and get more people from your company involved, and in more places. But, you should not do that at the expense of the secret ingredient of social media – Passion. Why do features and benefits-laden messages [...]

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Social Media Marketing 65  |  Add Yours

Danny Brown – The Twitter 20 Interview on Social Media Authenticity

Social media is a means to an end, it’s not the end. That’s the philosophy of Danny Brown, the Scotland-born social media and PR consultant living in Canada. His blog, http://www.dannybrown.me is a must-read, full of timely, practical advice for marketers looking to successfully incorporate social media into the communications mix. Danny is one of [...]

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Integrated Marketing and Media 277  |  Add Yours

Get Shorty – The Elevator Pitch is Dead

For all the talk about Moore’s Law and the notion that computing power increases unabated, there’s not enough talk about another law that has equal importance in marketing and public relations. I’m going to call it the Law of Boundless Brevity. It dictates that over time, all communication becomes steadily truncated. We’ve gone from looong [...]

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social media case studies 59  |  Add Yours

11 Timely Social Media Takeaways

Thanks very much for your support of Convince & Convert while I was on vacation in Denmark and Norway. I really appreciate the readership, tweets, and comments about the fantastic guest posts that ran during my absence. Great job by the excellent team of guest bloggers. It just goes to show, Convince & Convert isn’t [...]

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Blogging and Content Creation 47  |  Add Yours

Can Social Media and Lead Generation Coalesce?

By now, we all know that social media is a fantastic tool for gauging the audience and communicating with previous and current customers. But, can it also be used to lure in new customers? Can social media marketing be paired with other lead generation tactics to create new business opportunities? My initial response was, ”mmh, [...]

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social media case studies 50  |  Add Yours

Just Being There Isn’t Enough

Guest post by Adam Pierno (@apierno). Adam is Creative Director at Santy Integrated, working with diverse clients like Phoenix Children’s Hospital and The Counter across all media. He splits his time between Art Direction and figuring out what makes people tick. You’ve put your brand on social sites like Facebook and Twitter. Congratulations. You’re part [...]

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Blogging and Content Creation 46  |  Add Yours

Can Spam Survive in a Social Media World?

Guest post by Indra Gardiner (@bgindra), President of Bailey Gardiner in San Diego. An award-winning PR and marketing pro, she leads BG’s social media efforts and writes on their Don’t Drink the Kool-Aid Blog. There’s always someone who wants to ruin it for everyone else. Know what I mean? And in the world of social [...]

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Guest Posts 47  |  Add Yours

Is Social Media Now Anti-Social?

Guest post by Andrew Freeman (@andrewfreeman), an online Campaign Manager and Media Planner for Sitewire, where he is also a regular blog contributor. Andrew loves marketing, psychology and all things digital, his musings can be read at www.strategicality.com. I am going to go out on a limb and say that I think social media is [...]

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Email Marketing Advice 36  |  Add Yours

Is Zappos’ Email as Good as Their Social Media?

Guest post by David Hibbs, lifecycle marketing manager for integrated marketing firm Off Madison Ave. He specializes in developing strategies to reach the right customer, at the right time, with the right message. I’m a big fan of Zappos.com. They have personality, transparency, and the willingness to try new things (see every social media case [...]

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