YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
personal branding 22  |  Add Yours

Are You A Shaq or A Penelope?

Are you embracing social media connectivity, or trying to hide from it? I realize that not everyone on the planet is going spend hours and hours each day communicating via social networks, creating content, and generally treating the social Web as if it’s the greatest development since “add your own” butter at movie theaters.  But [...]

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Social Media Marketing 7  |  Add Yours

Embrace Your Customers Through Social Media

(Today’s post was written by a very special guest, Jacob Morgan. He’s a social media consultant of considerable prowess, and also manages a team of SEO specialists. He recently launched a new social media consulting firm called M&M Marketing. Read his blog (it’s great), and follow him on Twitter)   When you get involved in [...]

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Social Media Marketing 34  |  Add Yours

The Consequences of Social Media Silence

Is your inaction in social media killing your brand? Most companies know they have some sort of operational or customer satisfaction skeletons in the closet, and fear a customer that has had a genuinely inadequate experience pointing out those shortcomings to an audience that is far larger than one. But isn’t it possible that those [...]

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PR 2.0 25  |  Add Yours

Todd Defren – The Twitter 20 Interview About Social Media and PR 2.0

Todd Defren is one of America’s leading thinkers and influencers around the new era of public relations. Deftly blending social media, search marketing, and relationship building, Todd’s team at SHIFT Communications is breaking the mold for what a PR firm can and should do. In addition to his work at SHIFT, Todd’s blog at PR [...]

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Blogging and Content Creation 26  |  Add Yours

The Wisdom of Social Media X-Rays

Are you actually helping your company via social media? Much of contemporary social media effort and brand reputation management is focused on uncovering the positive. Number of friends. Number of followers. Blog posts. Blog comments. Share of voice. Net promoter score. Brands (and their agencies) are creating reports and smiling when those reports show how [...]

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Email Marketing Advice 13  |  Add Yours

Don’t Put the Social Media Cart Before the Horse

Are you eschewing the basics to focus on social media? At two recent conferences where I spoke (Online Marketing Summit and Email Evolutions) there were several discussions about the confluence of email and social media. Thinking about email and social media concurrently is healthy – and appropriate. Both are best used as customer retention and [...]

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Social Media Marketing 9  |  Add Yours

Marketing Sideways to Win at Social Media

Are you ready to kill features and benefits? You need to find the one thing about your brand that’s inherently interesting. The one thing isn’t something obvious. Instead, it’s an unusual aspect of your operations or corporate culture that often requires some anthropological thinking to uncover. Once you find the one thing and build social [...]

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Social Media Marketing 17  |  Add Yours

Mobile Marketing Your Time is Now

Are you ready to launch a mobile campaign? I’ve been a big proponent of mobile and SMS for a while, but we’re finally getting to the point where the number of mobile users and consumer acceptance is high enough to make entirely viable for most brands. Consider: More text messages are sent than mobile phone [...]

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Convince & Convert News 25  |  Add Yours

Free Social Media Webinar and New Blog

Notice something different? Greetings. Happy President’s Day.  Although not rivaling the birthdays (observed) of some of America’s great leaders, it’s a big day here at Convince & Convert mobile global headquarters (which today brings me to Las Vegas for my son’s hockey tournament).  New Convince & Convert Blog Launches Today marks the official launch of [...]

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Digital Media 11  |  Add Yours

We’re Not All Social Media Spielbergs

Are we expecting too much of people in social media, even the raving fans? Jim Beam has a history of great social media programs, and their most recent is “The Remake” video contest. The premise is that you create your own video that spoofs Beam’s hilarious “Girlfriend” TV commercials. First prize is $25,000 and a [...]

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