YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Social Image of the Week 1  |  Add Yours

The Boston Red Sox and New England Patriots Spark a Snowstorm of Engagement

While it’s no secret that New England sees its share of snow during the winter, it’s rare to see a blizzard with the magnitude of Nemo. Knowing that their fan’s interest and attention would revolve around the weather, two Boston-area sports teams, the Boston Red Sox and the New England Patriots, weathered the storm the [...]

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Social Media Staffing and Operations 3  |  Add Yours

Social Customer Service is Now a 2-Headed Monster

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about customers using Facebook more and more as a customer service channel. Interesting new research from Social Bakers uncovers an important finding: The volume of questions posted on Facebook has increased 26% in 6 months. (tweet this) Historically, brands have put more [...]

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Social Media Marketing 8  |  Add Yours

15 Important Tips To Help You Keep Your Customers

You’re about to have many insightful statistics and research thrown your way, but before you dig in, let’s put the most important data point front and center: According to the Harvard Business School, increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent. This is important to consider when evaluating your own [...]

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Content Marketing 3  |  Add Yours

Make These 5 Marketing Changes in a Smartphone Dominated America

In 2013, smartphone penetration in the United States will reach 57%. This is when we cross the chasm – the majority of adult Americans will have, in their pants, access to most of the world’s knowledge, at all times. Information is the enemy of excuses. (tweet this) If you make a bad decision today you’re [...]

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Social Pros Podcast 1  |  Add Yours

Leveraging Your Company’s Internal Power for Good Social

Sonny Gill, Social Media Manager at U.S. Cellular, joins the Social Pros Podcast this week to discuss social media strategy on the regional level, competing with the big dogs, and maintaining a level of excellent customer service using social and traditional strategies side by side. Read on for some of the highlights and tweetable moments, or listen to [...]

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Social Image of the Week 2  |  Add Yours

Oreo “Cremes” the Big Game

Cookie or Creme? As viewers across the country tuned into the Super Bowl, Oreo blazed new trails with its clever “big game” social media activation. The recipe for Oreo’s success? Hard work and strategic planning, with a sprinkle of spontaneity. Cookie or Creme? It all started on January 31, when Oreo teased on Instagram, “Are [...]

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social media tools 20  |  Add Yours

The 2 Ways Most People Are Misusing Vine

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Vine, Twitter’s new super-short video/animated gif app. Here’s the thing. Vine is strangely addicting to watch, and the ease with which you can create these short clips is astounding. But Vine is not revolutionizing content marketing. That’s just foolishness. You’ve [...]

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social media case studies 0  |  Add Yours

How Turkish Airlines United International Fans [Infographic]

These days, with so many new media platforms, companies can end up having a hard time staying on brand across channels. So, it’s nice to see when a company is executing a strategy that engages their target audience while still being able to stay true to their core brand message. One of the companies doing [...]

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social media strategy 48  |  Add Yours

3 Ways to Survive the Coming Social Bust

Today, the social media industry is crowded and swollen like a grilled sausage, right before the heat splits the casing. The bust is coming. In both social media software and social media services, the herd is about to be thinned. It’s inexorable, as this is a process undergone by all maturing industries. The winners will [...]

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Social Pros Podcast 2  |  Add Yours

Social Media Lessons from the “Open Source” Movement

Chris Moody, Senior Marketing Manager at Red Hat, joins the Social Pros Podcast this week to discuss “open source” as the original social media on the internet, why Red Hat is the #3 place to work according to Glass Door, and (shockingly) why Google+ is a better platform for his business purposes than Twitter. Read on for some [...]

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