YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Social Media Marketing 35  |  Add Yours

The Loneliness of Social Media

Is social media creating confusing collisions and separations in your life? It is for me. I sometimes feel like Jason Bourne. I can’t remember who I know, what I know about them, or what they know about me. I spend more time on Twitter than in other social media outposts, so people on Twitter know [...]

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Email Marketing Advice 40  |  Add Yours
PR 2.0 23  |  Add Yours

Strategy Destroys Social Media Tools

I’ve written a lot about social media strategic planning and how to find the “hook” for your social media efforts. Why do I write more about strategy than I do about social media tools and tactics? First, because I’ve been an Internet marketing strategist for 15 years, so that perspective is my home turf. But [...]

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Integrated Marketing and Media 39  |  Add Yours

7 Critical Elements of Your Social Media Strategy

(Originally written for MarketingProfs Daily Fix) It’s fantastic that interest in social media is so high, but I’m alarmed at the number of brands and agencies that are ready to jump into social media to take “advantage” of audience concentration in Facebook, Twitter, and other fast-growth outposts. What’s lacking in most social media programs is [...]

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Social Media Marketing 16  |  Add Yours

Find Your ONE THING Before Launching in Social Media

(originally written for MarketingProfs Daily Fix) The history of marketing has been an unending stream of “biggest sale ever,” “now with extra raisins,” and “easy financing available.” The power of social media is that it allows consumers to peek behind the curtain of brands that have historically been stoic, pushy, and unresponsive. Successful social media [...]

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Convince & Convert News 10  |  Add Yours

The Ultimate Social Media Quote

As I go dark for a few days to enjoy some family (and snow shoveling) time, I wanted to give you this quintessential social media quote – which I believe is suitable for cutting out and taping to your desk. Think about it as you consider your plan for 2009, which will be the Year [...]

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Digital Media 12  |  Add Yours

The Incredible Efficiency of Social Media

(originally written for TalentZoo) The explosion in marketing and message conveyance opportunities is simply breathtaking. We’ve gone from 3 TV stations to 500+. Satellite radio. Hundreds of new magazines. Out-of-home advertising on every available surface. And a little something called online advertising that’s now larger than radio in ad dollars spent. As a result, audiences [...]

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Digital Media 18  |  Add Yours

Build Your Brand by Marketing Sideways

Marketers have been told for years to focus on benefits, not features. In this new era of marketing, you can toss both out the window. I wrote a post recently on Marketing Profs Daily Fix about finding your one thing in social media, and building your outreach efforts around it. The one thing isn’t something [...]

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PR 2.0 22  |  Add Yours

Ann Handley – The Twitter 20 Interview about Social Media, Content and Journalism

Ann Handley is kinda busy. She’s the Chief Content Officer of Marketing Profs, crack editorial overlord of Marketing Profs’ Daily Fix blog, contributor to the Huffington Post, author of the Annarchy blog, and a mother. She also co-founded the digital marketing portal ClickZ. In addition to her lengthy resume, she’s truly one of the best [...]

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Agency Promotion 78  |  Add Yours

7 Ingredients in the Perfect Twitter Profile

People are drinking the Twitter Kool-Aid like it’s the last day before Prohibition. It’s fantastic that so many are finding value in something so simple that can be so powerful.  But many in the latest wave (more like a tsunami) of Twitterers seem to be overlooking a fundamental premise of the Twitter follower/following paradigm, which [...]

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