Why Twitter Is Doomed

Why Twitter Is Doomed

For a long time Twitter was Jay Baer’s favorite social network, but the clock is ticking. And Jay rules it a suicide, not a murder.

Full Episode Details

Hey everybody, it’s Jay, and this is Jay Today. Today we’re going to talk about why Twitter is doomed.

Jay Today is brought to you by my friends at Emma. Get more from your email marketing and go to myemma.com.

For years, it has been commonplace to include Facebook and Twitter in the same sentence, but now they don’t even deserve to be in the same paragraph.

The Pew Research Center recently found that 79% of Americans who have an Internet connection use Facebook, 79%.

32% use Instagram, 31% use Pinterest, and Twitter? 24%. That’s right, Twitter is the fourth most popular social network in this country. And I predict that Snapchat will pass it soon enough.

The reality is that Twitter isn’t popular because of how many people use it, it’s popular because of who uses it: celebrities, athletes, journalists and politicians, one politician in particular. Twitter is of course still vital as a customer service tool, more and more customers use Twitter to get customer service, but as a marketing channel, Twitter is fading into irrelevancy very, very quickly.

Ultimately as a business, I think Twitter, as we know it at least, is doomed. Why? Well, they didn’t innovate, and the innovations that they came out with were weak rehashes of what Facebook already does, or Facebook took those ideas and made them better.

Look at Facebook Live versus Periscope, for example. And for new users, Twitter is and frankly always has been kind of mysterious and in many cases downright unwelcoming. The corporate culture at Twitter changes all the time, lots of executive defections, which robs them of any degree of momentum. And their own customer service is abysmal. I recently had a real serious customer service issue with Twitter and it took them three weeks to get it fixed. It’s amazing.

In fact, ironically some of the worst customer service I’ve ever had has been from Twitter and they’re trying to be a vital customer service tool. That doesn’t really add up.

I know many of you, many of you have never bought ads on Twitter. I have. Of course, it’s how they make money. But, you know what, Twitter has never made money. They’ve never been profitable. They haven’t had a profitable month, they haven’t had a profitable quarter, they certainly haven’t had a profitable year, and that’s partially because the interface you use to buy ads is inscrutable, it’s terribly counter-intuitive. It’s like trying to play pin the tail on the pull-down menu. It’s nuts. Twitter laid off a bunch of people. They closed Vine and they tried to sell themselves to anybody who could solve this mess. But guess what happened? The biggest tech companies in the world took one look at Twitter, looked at the financials, looked at the user base, looked at the technology, and said we want nothing to do with this dumpster fire. I love Twitter. For a long

Twitter laid off a bunch of people. They closed Vine and they tried to sell themselves to anybody who could solve this mess. But guess what happened? The biggest tech companies in the world took one look at Twitter, looked at the financials, looked at the user base, looked at the technology, and said we want nothing to do with this dumpster fire. I love Twitter. For a long

But guess what happened? The biggest tech companies in the world took one look at Twitter, looked at the financials, looked at the user base, looked at the technology, and said we want nothing to do with this dumpster fire. I love Twitter. For a long

The biggest tech companies in the world took one look at Twitter, looked at the financials, looked at the user base, looked at the technology, and said we want nothing to do with this dumpster fire. I love Twitter. For a long

I love Twitter. For a long time it was my favorite social network, but the clock is ticking. And I rule it a suicide, not a murder.

Today’s question for you, in the comments below tell me, do you use Twitter more now or less than you did a year ago and why? Don’t forget, go to jaytoday.tv to subscribe to all these episodes and thanks again to my friends at Emma. See you next time on Jay Today.

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