Agency Self-promotion | Convince and Convert Blog: Social Media Strategy and Social Media Consulting

And They’re Off…Palin PPC Finalists Selected…Ads Live on Google

September 1st, 2008 | Written By: Jay Baer
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Thanks to everyone who participated in the Palin PPC contest (see post below).

It was difficult to select 4 ads to test live on Google, but ultimately I choose these:
Sarah Palin’s Secrets
What the GOP doesn’t want you to
know about McCain’s running mate
from James Archer (@jamesarcher)
I like this one because it’s a solid tease with a lefty [...]

Tagged as: agency self-promotion, pay-per-click, ppc, ppc copywriting, ppc programs, PPC tips, quality score, Sara Palin, search terms

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Ad Agency New Business Survey – Take It

August 21st, 2008 | Written By: Jay Baer
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My friend Michael Gass, who writes the excellent Fueling Ad Agency New Business blog, has launched a survey of small and mid-sized ad agencies and the current state of their business development program.
With the economy getting as ugly as pre-surgery Joan Rivers, figuring out how to keep your agency in front of key prospects is [...]

Tagged as: ad agencies, ad agency, advertising agencies, agency self-promotion, michael gass, new business

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PitchEngine Takes the Mystery out of Social Media Releases

August 15th, 2008 | Written By: Jay Baer
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Agency Advantage Tools – #3 In a Series
Since it’s invention by Todd Defren at Shift Communications in 2006, the social media press release has taken root.
Combining short paragraphs and bullet points with Web-friendly links, tags, and multi-media content, the SM release aims to give reporters and bloggers the key ingredients for a story in an [...]

Tagged as: advertising agencies, agency self-promotion, pitchengine, pr agencies, PR firms, press release distribution, press release optimization, smpr, social media, social media press release, tools you can use

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The Truth About Publicis Buying Performics

August 6th, 2008 | Written By: Jay Baer
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In a sign that major advertising agencies are continuing to recognize the long-term profitability of search marketing, Publicis Groupe bought Performics from Google today.
One of the largest search marketing agencies, Performics will join Digitas and other Publicis entities as part of VivaKi Nerve Center (no, I am not making this up) the new strategic collective [...]

Tagged as: ad agencies, advertising agencies, agency self-promotion, digital marketing agency, google, pay-per-click, performics, ppc, publicis groupe, search engine optimization, search marketing, SEM, SEO, traditional agencies

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Agencies Need to Embrace Digital Even If It’s Uncomfortable

August 4th, 2008 | Written By: Jay Baer
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Excellent post by Bart Cleveland on the AdAge Small Agency blog recently about Comfort Zones.
Bart made the point that if you get too careful and comfortable in your agency, you won’t attract clients that are looking for innovative work. There’s no question this is true. His post used “risky” or groundbreaking creative as the benchmark, [...]

Tagged as: ad agencies, advertising agencies, agency self-promotion, digital capabilities, digital marketing, digital marketing agency, integrated marketing, new business, PR firms, traditional advertising, traditional agencies

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Agency Advantage Tools #1 – Website Grader

July 23rd, 2008 | Written By: Jay Baer
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Welcome to Agency Advantage Tools, a regular blog series at Convince & Convert that spotlights inexpensive or free digital marketing tools.
There are literally thousands of different Web sites, applications, plug-ins, widgets and more devoted to helping digital marketers do their jobs better or faster. Most advertising agencies and PR firms are too busy doing actual [...]

Tagged as: agency self-promotion, blogs, competitive intelligence, competitor analysis, keyword research tool, keyword selection, search engine copywriting, search engine optimization, search marketing, search volume, SEO, tools you can use, Web site Analytics and Metrics, web site KPI, web site metrics, web site statistics

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UPDATE: GoDaddy and the .Me Domain Disaster

July 17th, 2008 | Written By: Jay Baer
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UPDATE:
Well, the .me registration was a complete and utter fiasco. Speaking from personal experience, and reporting from Mashable (soon to be joined by a lot of other reporting, I predict) – this was one of the worst examples of customer experience in my 15 years online.
It took one full hour to check out. After having [...]

Tagged as: .me, agency self-promotion, digital marketing, domain names, godaddy, marketing tactics, pr agencies, PR firms, search engine optimization, top level domain, Web site promotion

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Flash Now Readable by Search – Usability Experts Panic

July 7th, 2008 | Written By: Jay Baer
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After a LONG waite, Adobe announced this week that Flash files are soon to be readable by search engines. This removes a major impediment to using Flash for Web sites, as previously all files created in Flash were essentially invisible to Google, Yahoo! and the rest.
So, we now have the classic good news/bad news scenario [...]

Tagged as: ad agencies, advertising agencies, agency self-promotion, flash intro, flash sites, flash usage, flash web site, pr agencies, search engine optimization, search usability, using flash, Web Site Strategy

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91% of Top Digital Agencies Not Buying Their Own Brands on PPC

July 1st, 2008 | Written By: Jay Baer
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In a shocking (and embarassing) revelation today, AdWeek uncovered that of the 56 world-class digital marketing agencies featured in their Annual Report Card, just 5 are purchasing their own brand names in PPC.
In fairness to the firms, most of them appear at or near the top of organic search results for their own [...]

Tagged as: agency self-promotion, cost per click, digital marketing, Internet Advertising, internet media buying, keyword selection, local internet advertising, new business, pay-per-click, ppc, ppc programs, PPC tips, search marketing, SEM, traditional agencies, Web site promotion