And They’re Off…Palin PPC Finalists Selected…Ads Live on Google
- September 1st, 2008 | Written By: Jay Baer
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Thanks to everyone who participated in the Palin PPC contest (see post below). It was difficult to select 4 ads to test live on Google, but ultimately I choose these: Sarah Palin’s Secrets What the GOP doesn’t want you to know about McCain’s running mate from James Archer (@jamesarcher) I like this one because it’s [...]
Tagged as: agency self-promotion, pay-per-click, ppc, ppc copywriting, ppc programs, PPC tips, quality score, Sara Palin, search terms
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Ad Agency New Business Survey – Take It
- August 21st, 2008 | Written By: Jay Baer
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My friend Michael Gass, who writes the excellent Fueling Ad Agency New Business blog, has launched a survey of small and mid-sized ad agencies and the current state of their business development program. With the economy getting as ugly as pre-surgery Joan Rivers, figuring out how to keep your agency in front of key prospects [...]
Tagged as: ad agencies, ad agency, advertising agencies, agency self-promotion, michael gass, new business
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PitchEngine Takes the Mystery out of Social Media Releases
- August 15th, 2008 | Written By: Jay Baer
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Agency Advantage Tools – #3 In a Series Since it’s invention by Todd Defren at Shift Communications in 2006, the social media press release has taken root. Combining short paragraphs and bullet points with Web-friendly links, tags, and multi-media content, the SM release aims to give reporters and bloggers the key ingredients for a story [...]
Tagged as: advertising agencies, agency self-promotion, pitchengine, pr agencies, PR firms, press release distribution, press release optimization, smpr, social media, social media press release, tools you can use
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The Truth About Publicis Buying Performics
- August 6th, 2008 | Written By: Jay Baer
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In a sign that major advertising agencies are continuing to recognize the long-term profitability of search marketing, Publicis Groupe bought Performics from Google today. One of the largest search marketing agencies, Performics will join Digitas and other Publicis entities as part of VivaKi Nerve Center (no, I am not making this up) the new strategic [...]
Tagged as: ad agencies, advertising agencies, agency self-promotion, digital marketing agency, google, pay-per-click, performics, ppc, publicis groupe, search engine optimization, search marketing, SEM, SEO, traditional agencies
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Agencies Need to Embrace Digital Even If It’s Uncomfortable
- August 4th, 2008 | Written By: Jay Baer
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Excellent post by Bart Cleveland on the AdAge Small Agency blog recently about Comfort Zones. Bart made the point that if you get too careful and comfortable in your agency, you won’t attract clients that are looking for innovative work. There’s no question this is true. His post used “risky” or groundbreaking creative as the [...]
Tagged as: ad agencies, advertising agencies, agency self-promotion, digital capabilities, digital marketing, digital marketing agency, integrated marketing, new business, PR firms, traditional advertising, traditional agencies
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