Social Media Measurement, Social Media ROI

Not Tracking Social Media ROI is Your Fault

Social Media ROI 6 ways to calculate

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. (click here to view and download the Social Media ROI Cookbook on Slideshare) There’s no question that the social media ROI […]

Social Pros 26 – Richard Owen, Satmetrix

SparkScore - Hilton

This is Episode 26 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Richard Owen of Satmetrix. Read on for insights from Jay Baer & Eric Boggs‘s Social Media Stat of the Week (This week: The Altimeter Group released the public report, The Social Media ROI Cookbook. It’s six ingredients, top brands used to measure the […]

Social Media Strategy, Social CRM

Moving From Back Pats to Business, Social CRM Is For Real

Social CRM is For Real

As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. Indeed, smart companies track social media’s impact on desirable behaviors such as lead generation, repeat website visits, and even corollation-derived ROI. But in almost every case, the evidence […]

Social Pros 16 – Jay and Eric Strike Back

Old search engines

This is Episode 16 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features special insights from hosts Jay Baer and Eric Boggs, Eric’s Social Media Stat of the week (this week: social media users will tell an average of 53 people about their bad customer service experiences), and some tough questions for both hosts.

Social Pros Podcast – Justin Levy, Citrix Online

podcast_logo2

This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Justin Levy, the head of social media for Citrix Online. Read on for insights from Justin, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are people […]

Social Pros Podcast – Scott Monty, Ford Motor Company

Photo by @nateriggs (thanks Nate!)

This is Episode 2 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Scott Monty, the global head of social media for Ford Motor Company. Read on for insights from Scott, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: do brands […]

Do The Work – Introducing the Social Pros Podcast

social pros podcast

My new podcast debuts this week. It’s called Social Pros – Real People Doing Real Work in Social Media. I’ve done a little podcasting in the past, and quite a few interviews here on Convince & Convert, and I’m thrilled to be adding Social Pros to the array of high quality content we create every […]

Social Media Research

If You’re B2B, What Day You Tweet Doesn’t Matter

B2B Twitter Timing

(at least on weekdays) On Thursday October 27, join me and my friends at Argyle Social for a valuable (yet free) Webinar that puts some of the big questions about social media timing under the experimental microscope. Register here We’ll cover a lot of ground about when’s the best time for Twitter and Facebook communication […]

Social Media Tools

Holy Twit – Increased Tweet Volume Drives Results

Dashboard - Buffer

One of my favorite Twitter add-ons is Buffer, an easy-to-use service that allows you to quickly queue up many tweets at one time, with those missives and bon mots then automatically parceled out one at a time on a schedule you determine.(Buffer also works for Facebook) For people like me that do a lot of […]