Get More Bait in the Water
- December 30th, 2009 | Written By: Jay Baer
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How can you catch more fish? By using more poles.
If you’re going to create social media content to establish or perpetuate thought leadership for you, your company, or your clients, you can’t silo your ideas.
The old method of thought leadership was to create a white paper. A carefully crafted, highly edited, incredibly boring, 18-page tree [...]
Tagged as: atomized content, blogging, blogs, content strategy, podcasts, social media, social media content, Social Media Marketing, thought leadership
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Social Media – Marketing Without a Shelf Life
- May 5th, 2009 | Written By: Jay Baer
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In marketing, social media is the gift that keeps on giving.
The trouble with traditional communication is that it’s ephemeral. Your print ad, TV spot, outdoor ad or press mention can have tremendous marketing value, but only while you’re paying to make it so. It’s like trying to communicate with rainbows – momentarily fantastic, but [...]
Tagged as: atomized content, blogs, content marketing, marketing strategy, social media, Social Media Marketing, webinar
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