An analysis of Fitbit’s following reveals a vastly diverse audience and offers clues to the success of its audience-centric approach.
Running a media company requires technology to learn detailed information about audiences and sponsorships. See how Jay Baer uses Affinio to answer the most important media questions.
Does social media breed inequality? Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked […]