I recently returned from my first-ever trip to beautiful Asheville, North Carolina. I was there speaking at the Counselor’s Academy PRSA annual conference. (Counselor’s Academy is the section of PRSA for owner’s of small and medium independent agencies). One of the highlights of my trip was conducting a breakout session with my good friend and
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Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services
Filed Under: Conferences and Events, Digital Agency Toolkit, PR 2.0, social media case studies Tagged With: agencies, bailey gardiner, counselor's academy, digital marketing, indra gardiner, off madison ave, online marketing, PR firms, PRSA
6 Required Competencies for Social Organizations
Now, marketing is the center of American business. Why? because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Three years ago, if Kevin Smith would have been kicked off a Southwest flight for being too fat, he would have yelled at the gate
Filed Under: Conferences and Events, Integrated Marketing and Media, social crm, Social Media Marketing, Social Media Staffing and Operations, Speaking Engagements Tagged With: accidental marketing, bailey gardiner, LEAD San Diego, social crm, social media crisis management, social media operations, social media strategy
Can Spam Survive in a Social Media World?
Guest post by Indra Gardiner (@bgindra), President of Bailey Gardiner in San Diego. An award-winning PR and marketing pro, she leads BG’s social media efforts and writes on their Don’t Drink the Kool-Aid Blog. There’s always someone who wants to ruin it for everyone else. Know what I mean? And in the world of social