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How Huffington Post and Obama Killed the New York Times Online

October 22nd, 2008 | Written By: Jay Baer
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AdAge revealed recently that the New York Times reported a steep 17.9% decline in ad revenues for July. Not unexpected, as many print behemoths are getting pummeled in this economy. (See related post “Is Digital Marketing Killing Magazine Ads”) However, NYTimes.com and the company’s other online efforts grew only .9% in July, compared to double [...]

Tagged as: banner ads, blogs, Google ad planner, Internet Advertising, internet media buying, new york times, online media, online media planning, portals, social media

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Ad Networks Are a House of Cards – But a Great Deal

August 12th, 2008 | Written By: Jay Baer
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A groundbreaking study by the Interactive Advertising Bureau (IAB) and Bain & Company shows that ad networks’ share of display ad sales soared from 5% to 30% from 2006-2007. (Read the excellent full report here)
It seems the rise in Internet advertising (~20% per year, according to eMarketer) is creating a flurry of new sites, and a [...]

Tagged as: ad agencies, ad networks, advertising agencies, banner ads, behavioral targeting, iab, interactive advertising bureau, Internet Advertising, internet media buying, local internet advertising, online media

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Agency Advantage Tools #2 – Yureekah

August 1st, 2008 | Written By: Jay Baer
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The variety and quality of banner ads online is truly staggering. From the infamous X10 Camera pop-up, to Punch the Monkey, to today’s highly engaging rich media video ads, turning out great banner creative is a universal challenge.

For nearly every facet of the creative process, there are libraries that can be used for inspiration. Font [...]

Tagged as: banner ad design, banner ads, competitive intelligence, competitor analysis, Internet Advertising, internet media buying, online media, online media planning, pop up ads, rich media internet advertising

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Automakers Increase Internet Ads – Why It Will Work

July 30th, 2008 | Written By: Jay Baer
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AdAge reports that GM has moved approximately 25% of its total media budget online over the past three years. That’s 25% of a $2 billion+ annual media spend.
A current focus for GM’s online initiatives is the new Used Car Ambush program, a microsite and online campaign intended to convince used car shoppers to purchase [...]

Tagged as: automakers, banner ads, car shoppers, integrated marketing, Internet Advertising, internet media buying, media mix, online media, online media planning

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Media Buyers Say Internet Advertising Will Grow in Next 6 Months

July 7th, 2008 | Written By: Jay Baer
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Market Research firm Advertising Perceptions released a new survey of 1,811 media buyers showing that a whopping 72% of them believe Internet advertising spend will increase in the second half of 2008.

This is a shocking finding, considering that no other medium (other than mobile) was expected to grow by more than 28% of the respondents.
The [...]

Tagged as: banner ads, integrated marketing, Internet Advertising, internet media buying, media mix, mobile marketing, online media, online media planning, ppc, recession proof marketing, search marketing