Convince and Convert Blog: Social Media Strategy and Social Media Consulting

5 Reasons Why Digital Marketing Will Thrive in the Recession

September 30th, 2008 | Written By: Jay Baer
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From Dot Bomb to Dot Boom Let’s face it. The economy is taking on the distinctive, sickly pallor of a post Mardi Gras Keith Richards. Generally, recessions hit the advertising business with the ferocity of a rabid wolverine, and the last one trimmed overall ad spending by 9% according to market researchers Veronis Suhler Stevenson. [...]

Tagged as: behavioral targeting, email marketing, integrated marketing, media mix, online media, ppc, recession proof marketing, search marketing, web site analytics and testing, web site KPI

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Ad Networks Are a House of Cards – But a Great Deal

August 12th, 2008 | Written By: Jay Baer
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A groundbreaking study by the Interactive Advertising Bureau (IAB) and Bain & Company shows that ad networks’ share of display ad sales soared from 5% to 30% from 2006-2007. (Read the excellent full report here) It seems the rise in Internet advertising (~20% per year, according to eMarketer) is creating a flurry of new sites, and [...]

Tagged as: ad agencies, ad networks, advertising agencies, banner ads, behavioral targeting, iab, interactive advertising bureau, Internet Advertising, internet media buying, local internet advertising, online media

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It Knows If You’ve Been Bad or Good: A Guide To Behavioral Targeting Internet Ads

March 1st, 2005 | Written By: Jay Baer
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Internet advertising is an orgy of choice. There are literally tens of thousands of potential sites on which an ad could be placed, and dozens of different ad sizes and formats. Add a variety of pricing schemes and an often inexperienced sales force, and you get a casserole of confusion that makes buying radio or [...]

Tagged as: behavioral targeting, Internet Advertising, online media planning

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