Get Shorty – The Elevator Pitch is Dead
For all the talk about Moore’s Law and the notion that computing power increases unabated, there’s not enough talk about another law that has equal importance in marketing and public relations. I’m going to call it the Law of Boundless Brevity. It dictates that over time, all communication becomes steadily truncated. We’ve gone from looong [...]
Did you enjoy this blog post? Let me hear about it:
View Comments | Subscribe To This Blog | Sign Up For Our Newsletter
View Comments | Subscribe To This Blog | Sign Up For Our Newsletter
