Convince and Convert Blog: Social Media Strategy and Social Media Consulting

7 Critical Questions When Outsourcing SEO

August 11th, 2008 | Written By: Jay Baer
| View Comments

Many agencies without full service digital marketing departments choose to outsource any SEO work to a specialist. While I believe that the present focus on good content makes SEO easier, not harder for traditional agencies (especially PR) to handle in-house, many will continue outsourcing this critical service (or at least until I launch a “How [...]

Tagged as: competitor analysis, digital capabilities, digital marketing, keyword selection, outsourcing SEO, search engine copywriting, search engine optimization, search management, search marketing, search optimization, search terms, search volume, SEO, seo campaigns

Did you enjoy this blog post? Let me hear about it:
View Comments | Subscribe To This Blog | Sign Up For Our Newsletter

Share This Post:

Agency Advantage Tools #2 – Yureekah

August 1st, 2008 | Written By: Jay Baer
| View Comments

The variety and quality of banner ads online is truly staggering. From the infamous X10 Camera pop-up, to Punch the Monkey, to today’s highly engaging rich media video ads, turning out great banner creative is a universal challenge. For nearly every facet of the creative process, there are libraries that can be used for inspiration. [...]

Tagged as: banner ad design, banner ads, competitive intelligence, competitor analysis, Internet Advertising, internet media buying, online media, online media planning, pop up ads, rich media internet advertising

Did you enjoy this blog post? Let me hear about it:
View Comments | Subscribe To This Blog | Sign Up For Our Newsletter

Share This Post:

Agency Advantage Tools #1 – Website Grader

July 23rd, 2008 | Written By: Jay Baer
| View Comments

Welcome to Agency Advantage Tools, a regular blog series at Convince & Convert that spotlights inexpensive or free digital marketing tools. There are literally thousands of different Web sites, applications, plug-ins, widgets and more devoted to helping digital marketers do their jobs better or faster. Most advertising agencies and PR firms are too busy doing [...]

Tagged as: agency self-promotion, blogs, competitive intelligence, competitor analysis, keyword research tool, keyword selection, search engine copywriting, search engine optimization, search marketing, search volume, SEO, tools you can use, Web site Analytics and Metrics, web site KPI, web site metrics, web site statistics