Content Without Advocacy is Just Words and Google Bait

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Mike Stelzner knows a little something about building a successful company from thin air. He’s the founder of Social Media Examiner, currently ranked the #8 marketing blog in the world on the AdAge Power 150 (we’re lagging at #19 here at Convince & Convert). In just one year – from a standing start – SME

What Facebook and Email Stole from Google’s Playbook

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A long time ago, you could get Web pages ranked in search engines solely based on how many times a keyword was present on the page. This of course resulted in the laughably loathsome practice of keyword stuffing, where Web pages were purposefully written with “discount Easter baskets for sale” 30 times in a row.