Social Media Makes Everything Marketing
- October 6th, 2009 | Written By: Jay Baer
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It’s truly fantastic that so many companies are starting to monitor the social media conversations around their brands and their industry at large. But what’s not fantastic is the reflexive apoplexy when some of those conversations inexorably are less than complementary. I have seen corporate marketers (and even PR firm folks who should know better) [...]
Tagged as: customer experience, customer service, social crm, social media, social media listening, social media monitoring
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4 Critical Steps for Marketing in a Recession (video)
- December 11th, 2008 | Written By: Jay Baer
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Greetings. I’ve put together another video blog post, this time on a subject that’s on everyone’s mind: How to Market in a Recession. Do you believe?
Tagged as: conversion rate, customer service, email testing and optimization, integrated marketing, marketing tactics, multi-variate testing, ppc copywriting, web analytics, web analytics and testing, Web site analytics, Web site testing and optimization
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The Power of Truth, Woot-Style
- December 2nd, 2008 | Written By: Jay Baer
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On a recent trip to New York, I was pondering the future of the in-flight magazine and bemoaning its general editorial shoddiness when I stumbled upon an extraordinary interview with Matt Rutledge from Woot about their policy of telling the truth and acknowledging mistakes. (hat tip to US Airways Magazine)
Since the first caveman painted a [...]
Tagged as: brand loyalty, customer service, matt rutledge, product reviews, public relations, social media, woot
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An Amazing True Story of Cars, Bribes, and Customer Service
- November 24th, 2008 | Written By: Jay Baer
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(Originally posted on Off Madison Ave blog) Earlier this year, I received a FedEx envelope unexpectedly. It was from Infiniti (Nissan Motors USA). I purchased an Infiniti EX in late December, 2007.
Turns out, according to the letter enclosed in the FedEx, the window sticker on my vehicle listed a “rollover sensor” as standard equipment. Two [...]
Tagged as: brand loyalty, customer service, infiniti, public relations, social media
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