McAfee Hires Tribal DDB: The Tip of the Digital Agency Iceberg
- September 18th, 2008 | Written By: Jay Baer
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AdWeek announced today that security software maker McAfee has hired Tribal DDB as their agency of record. In addition to digital marketing, the assignment includes TV, print, and outdoor. Note that Tribal DDB is the excellent digital marketing sister of DDB. These guys know their stuff. I’ve met a few Tribal DDB folks via my [...]
Tagged as: ad agencies, advertising agencies, advertising agency, digital marketing, digital marketing agency, digital specialists, integrated marketing, television advertising, traditional agencies, tribal ddb
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The 10 Strengths of the Agency of the Future
- September 16th, 2008 | Written By: Jay Baer
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Web services giant Sapient recently fielded a national online digital marketing survey of more than 200 chief marketing officers (CMOs) and senior marketers responsible for managing digital budgets (among other things). Survey respondents were asked about the top qualities they sought in their advertising and marketing agencies in the coming year. Sapient’s Top 10 Wish [...]
Tagged as: ad agencies, ad agency, advertising agencies, digital capabilities, digital marketing, digital marketing agency, interactive advertising, Internet Advertising, millennials, recession proof marketing, sapient, social media, social networking, traditional agencies, Web site Analytics and Metrics, Web site testing and optimization
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Wake Up Agencies – Digital Shops = Trojan Horse
- September 2nd, 2008 | Written By: Jay Baer
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It was bound to happen, and now it has. A big-time digital agency (R/GA) has opened up a full-fledged brand development arm. And whom do you think they will be competing against with this new branding department? Other digital agencies? Nope. They are aiming for traditional agencies and the branding, media placement, and creative budgets [...]
Tagged as: ad agencies, advertising agencies, digital capabilities, digital marketing, digital marketing agency, Internet Advertising, landing pages, pr 2, PR firms, r/ga, seo campaigns, social media, traditional agencies, Web site analytics
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The Truth About Publicis Buying Performics
- August 6th, 2008 | Written By: Jay Baer
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In a sign that major advertising agencies are continuing to recognize the long-term profitability of search marketing, Publicis Groupe bought Performics from Google today. One of the largest search marketing agencies, Performics will join Digitas and other Publicis entities as part of VivaKi Nerve Center (no, I am not making this up) the new strategic [...]
Tagged as: ad agencies, advertising agencies, agency self-promotion, digital marketing agency, google, pay-per-click, performics, ppc, publicis groupe, search engine optimization, search marketing, SEM, SEO, traditional agencies
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Agencies Need to Embrace Digital Even If It’s Uncomfortable
- August 4th, 2008 | Written By: Jay Baer
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Excellent post by Bart Cleveland on the AdAge Small Agency blog recently about Comfort Zones. Bart made the point that if you get too careful and comfortable in your agency, you won’t attract clients that are looking for innovative work. There’s no question this is true. His post used “risky” or groundbreaking creative as the [...]
Tagged as: ad agencies, advertising agencies, agency self-promotion, digital capabilities, digital marketing, digital marketing agency, integrated marketing, new business, PR firms, traditional advertising, traditional agencies
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