McAfee Hires Tribal DDB: The Tip of the Digital Agency Iceberg
- September 18th, 2008 | Written By: Jay Baer
- | Comments
AdWeek announced today that security software maker McAfee has hired Tribal DDB as their agency of record. In addition to digital marketing, the assignment includes TV, print, and outdoor.
Note that Tribal DDB is the excellent digital marketing sister of DDB. These guys know their stuff. I’ve met a few Tribal DDB folks via my work [...]
Tagged as: ad agencies, advertising agencies, advertising agency, digital marketing, digital marketing agency, digital specialists, integrated marketing, television advertising, traditional agencies, tribal ddb
Comments | Subscribe To This Blog | Sign Up For Our Newsletter
Share This Post:
The 10 Strengths of the Agency of the Future
- September 16th, 2008 | Written By: Jay Baer
- | Comments
Web services giant Sapient recently fielded a national online digital marketing survey of more than 200 chief marketing officers (CMOs) and senior marketers responsible for managing digital budgets (among other things).
Survey respondents were asked about the top qualities they sought in their advertising and marketing agencies in the coming year.
Sapient’s Top 10 Wish List for [...]
Tagged as: ad agencies, ad agency, advertising agencies, digital capabilities, digital marketing, digital marketing agency, interactive advertising, Internet Advertising, millennials, recession proof marketing, sapient, social media, social networking, traditional agencies, Web site Analytics and Metrics, Web site testing and optimization
Comments | Subscribe To This Blog | Sign Up For Our Newsletter
Share This Post:
Wake Up Agencies – Digital Shops = Trojan Horse
- September 2nd, 2008 | Written By: Jay Baer
- | Comments
It was bound to happen, and now it has. A big-time digital agency (R/GA) has opened up a full-fledged brand development arm.
And whom do you think they will be competing against with this new branding department? Other digital agencies? Nope. They are aiming for traditional agencies and the branding, media placement, and creative budgets they [...]
Tagged as: ad agencies, advertising agencies, digital capabilities, digital marketing, digital marketing agency, Internet Advertising, landing pages, pr 2, PR firms, r/ga, seo campaigns, social media, traditional agencies, Web site analytics
Comments | Subscribe To This Blog | Sign Up For Our Newsletter
Share This Post:
The Truth About Publicis Buying Performics
- August 6th, 2008 | Written By: Jay Baer
- | Comments
In a sign that major advertising agencies are continuing to recognize the long-term profitability of search marketing, Publicis Groupe bought Performics from Google today.
One of the largest search marketing agencies, Performics will join Digitas and other Publicis entities as part of VivaKi Nerve Center (no, I am not making this up) the new strategic collective [...]
Tagged as: ad agencies, advertising agencies, agency self-promotion, digital marketing agency, google, pay-per-click, performics, ppc, publicis groupe, search engine optimization, search marketing, SEM, SEO, traditional agencies
Comments | Subscribe To This Blog | Sign Up For Our Newsletter
Share This Post:
Agencies Need to Embrace Digital Even If It’s Uncomfortable
- August 4th, 2008 | Written By: Jay Baer
- | Comments
Excellent post by Bart Cleveland on the AdAge Small Agency blog recently about Comfort Zones.
Bart made the point that if you get too careful and comfortable in your agency, you won’t attract clients that are looking for innovative work. There’s no question this is true. His post used “risky” or groundbreaking creative as the benchmark, [...]
Tagged as: ad agencies, advertising agencies, agency self-promotion, digital capabilities, digital marketing, digital marketing agency, integrated marketing, new business, PR firms, traditional advertising, traditional agencies
Comments | Subscribe To This Blog | Sign Up For Our Newsletter
Share This Post:
A New Weapon for Agencies in the Fight Against Digital Marketing Specialists
- July 7th, 2008 | Written By: Jay Baer
- | Comments
Convince & Convert launches consultancy to help agencies figure out a digital marketing game plan
(July 8, 2008 — Flagstaff, Ariz.)
Thousands of advertising and public relations firms find themselves under siege as new tactics and digital specialty agencies chip away at their client base.
What’s an agency to do? Outsource digital marketing? Hire an in-house expert? Merge [...]
Tagged as: ad agencies, advertising agencies, digital capabilities, digital marketing agency, forrester research, jason baer, marketing audit, marketing consultancy, marketing tactics, pr agencies, PR firms
Comments | Subscribe To This Blog | Sign Up For Our Newsletter
