Is it time to start leveraging your employees’ email signatures as a marketing channel? These questions can help you decide.
A new era of email design best practices has arrived. Here’s what marketers need to know.
Email remains the most effective tool in a digital marketer’s toolbox. Don’t overlook the importance of confirmation emails to your strategy.
The average employee sends 10,000 emails each year. Use these touch points to attract prospective employees and build your B2B dream team.
Email is evolving quickly, thanks to the rise of wearables, mobile, and more. What’s in store for the future of email marketing?
Annoyed by inconsistent employee email signatures? Turn them into unified marketing opportunities, and beautiful things can happen.
Guest post by David Hibbs, lifecycle marketing manager for integrated marketing firm Off Madison Ave. He specializes in developing strategies to reach the right customer, at the right time, with the right message. I’m a big fan of Zappos.com. They have personality, transparency, and the willingness to try new things (see every social media case […]
Are you enabling your email subscribers to spread your message via social media? Call it Forward to a Friend 2.0. Call it the inevitable marriage of two sides of the customer relationship coin. Call it the next big thing in email marketing. The hand-wringing in the email community about the impact of social media is […]
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I’m happy to announce that I’ve been elected to co-chair the Consumer Education Roundtable for the Email Experience Council. The EEC is the global professional association for email marketers, striving to enhance the image of email as a tactic while advocating its importance for business. In partnership with the DMA (Direct Marketing Association), EEC also […]
Email is the most popular (and by many counts, the most successful) of all online marketing channels, but it’s role and best practices are changing dramatically and rapidly. The excellent David Daniels, analyst for JupiterMedia (recently purchased by Forrester) wrote a report in July on “The Social and Portable Inbox” that underscores how the game […]