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15 Email Statistics That Are Shaping The Future

October 22nd, 2008 | Written By: Jay Baer
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I just finished an invigorating panel discussion at the Marketing Profs Digital Marketing Mixer. Moderated by Aaron Kahlow from Online Marketing Summit, the session was titled “What Your Customers Really Think of Your Email Program.” (click here for the presentation at Slideshare)
I was joined on the panel by Katrina Anderson of iPost, and Annie Kinnaird [...]

Tagged as: email deliverability, email design, email layout, email marketing, email promotion, email testing and optimization, marketing conference, marketing profs, transactional email

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Email Marketing – What Do You Want to Know?

August 22nd, 2008 | Written By: Jay Baer
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I’m happy to announce that I’ve been elected to co-chair the Consumer Education Roundtable for the Email Experience Council.
The EEC is the global professional association for email marketers, striving to enhance the image of email as a tactic while advocating its importance for business.
In partnership with the DMA (Direct Marketing Association), EEC also puts on [...]

Tagged as: eec, email design, email experience council, email marketing, email promotion, email testing and optimization

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4 Rules for Good Email Design in a Cynical World

August 6th, 2008 | Written By: Jay Baer
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Email is the most popular (and by many counts, the most successful) of all online marketing channels, but it’s role and best practices are changing dramatically and rapidly.

The excellent David Daniels, analyst for JupiterMedia (recently purchased by Forrester) wrote a report in July on “The Social and Portable Inbox” that underscores how the game has [...]

Tagged as: advertising agencies, E-commerce, email design, email layout, email marketing, email testing and optimization

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Jay Baer
Greetings. I'm Jay Baer. I'm a tequila-loving, hype-free social media strategy consultant that works with major corporations and PR firms to harness the awesome power of the social Web. I've founded 5 companies, and spent 15 years running digital marketing agencies. I've worked with more than 700 brands since then, including 25 of the Fortune 1000. I'm a frequent social media conference speaker, and interview social media luminaries for my Twitter 20 series. I live in the forest in Flagstaff, AZ where I review restaurants. How can I help you?
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