15 Email Statistics That Are Shaping The Future
I just finished an invigorating panel discussion at the Marketing Profs Digital Marketing Mixer. Moderated by Aaron Kahlow from Online Marketing Summit, the session was titled “What Your Customers Really Think of Your Email Program.” (click here for the presentation at Slideshare) I was joined on the panel by Katrina Anderson of iPost, and Annie [...]
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Email Marketing – What Do You Want to Know?
I’m happy to announce that I’ve been elected to co-chair the Consumer Education Roundtable for the Email Experience Council. The EEC is the global professional association for email marketers, striving to enhance the image of email as a tactic while advocating its importance for business. In partnership with the DMA (Direct Marketing Association), EEC also [...]
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4 Rules for Good Email Design in a Cynical World
Email is the most popular (and by many counts, the most successful) of all online marketing channels, but it’s role and best practices are changing dramatically and rapidly. The excellent David Daniels, analyst for JupiterMedia (recently purchased by Forrester) wrote a report in July on “The Social and Portable Inbox” that underscores how the game [...]
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