Social Media Strategy

How Fairmont Hotels Used Facebook Contest to Segment Audiences

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Fairmont Hotels and Resorts recently rolled out a Facebook contest in coordination with ePrize called Everyone’s An Original Personality that matched fans up to their lifestyle interests to help define their travel personality. “We’re always looking for fun and creative ways to engage with our fans and followers,” shares Andrea Johnson, Executive Director, CRM at […]

Email, Social Media Strategy, Social Media Tools, Email Marketing Advice, Social Media Marketing

Integrating Email and Social Media with Flowtown

Indra Gardiner Bowers _ Flowtown-1

Aren’t social media and email more alike than they are different? Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several […]