If Ford Can Embrace Chaos – What’s Your Excuse?
- April 21st, 2009 | Written By: Jay Baer
- | Comments
Much excitement today as Ford officially unleashes the Fiesta Movement project. To market the Fiesta’s introduction to North America, Ford selected 100 “Agents” from 4,000 applicants. The winners receive use of a Fiesta for six months, provided they create and post comments about their impressions of the vehicle, and participate in “Missions” Ford has cooked [...]
Tagged as: Fiesta Movement, Ford, scott monty, social media, Social Media Marketing, social media ROI, social media strategy
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