Community Management, Digital Marketing, Email, Social Media Measurement, Social Media Tools, Brand Communities, Email Marketing Advice, Social Media ROI

Mistake Math – Why We’re Valuing Facebook Fans All Wrong

facebook success metrics old yeller

Part 2 of a 3-Part Rant Brands are shouting from the rooftops about how many Facebook fans they have – and the number of “likes” does help you spread your message through the news feeds of your fans (more on that tomorrow). But let’s recognize it takes literally one click of one finger to “like” […]

Email, Social Media Strategy, Social Media Tools, Email Marketing Advice, Social Media Marketing

Integrating Email and Social Media with Flowtown

Indra Gardiner Bowers _ Flowtown-1

Aren’t social media and email more alike than they are different? Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several […]