Agencies Don’t Turn Your Back on Digital Marketing
- October 12th, 2009 | Written By: Jay Baer
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Ah yes. Digital marketing. Once a great champion. Now a broken-down has-been, struggling to remain relevant in a changing world. Like Joe Namath, but with a keyboard. So goes the story in many agencies today. In their zeal to jump aboard the social media express, agencies are neglecting to shore up the other corners of [...]
Tagged as: agencies, digital marketing, digital marketing expenditures, forrester research, social media, Social Media Marketing
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7 Critical Elements of Your Social Media Strategy
- December 30th, 2008 | Written By: Jay Baer
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(Originally written for MarketingProfs Daily Fix) It’s fantastic that interest in social media is so high, but I’m alarmed at the number of brands and agencies that are ready to jump into social media to take “advantage” of audience concentration in Facebook, Twitter, and other fast-growth outposts. What’s lacking in most social media programs is [...]
Tagged as: forrester research, social media, Social Media Marketing, social media ROI, social media strategy
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9 Ways to Humanize Your Brand (with real humans)
- November 18th, 2008 | Written By: Jay Baer
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Many companies are reluctant to fully dive in to social media, either because they are afraid of losing control, or because they believe their customers aren’t using social media. The latter is especially prevalent among B2B companies, and when viewed from a purely numerical perspective they may be right. (photo by The Dana Files) An [...]
Tagged as: chris brogan, conversation marketing, corporate blogging, forrester research, frank eliason, jeremiah owyang, pr strategy, scott monty, slideshare, Social Media Marketing, thought leader, thought leadership, twitter
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How Google Plans to Control TV Advertising and Crush Agencies
- August 28th, 2008 | Written By: Jay Baer
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AdWeek ran an interesting story a few days ago about Google’s foray into television advertising. As I’ve been saying for years, Google’s ultimate plan is to be the middle-man for all advertising, everywhere. There are clearly inefficiencies in the buying and selling of traditional media. It requires multiple phone calls and emails and spread sheets. [...]
Tagged as: ad agencies, advertising agencies, broadcast media, forrester research, google, Google ad planner, google analytics, integrated marketing, internet media buying, media buying, television advertising, traditional advertising, web optimizer
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A New Weapon for Agencies in the Fight Against Digital Marketing Specialists
- July 7th, 2008 | Written By: Jay Baer
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Convince & Convert launches consultancy to help agencies figure out a digital marketing game plan (July 8, 2008 — Flagstaff, Ariz.) Thousands of advertising and public relations firms find themselves under siege as new tactics and digital specialty agencies chip away at their client base. What’s an agency to do? Outsource digital marketing? Hire an [...]
Tagged as: ad agencies, advertising agencies, digital capabilities, digital marketing agency, forrester research, jason baer, marketing audit, marketing consultancy, marketing tactics, pr agencies, PR firms
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