YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
video marketing 2  |  Add Yours

The Unlikely History of YouTube [Infographic]

Eight years ago today, February 14th, the creators of YouTube officially founded the now wildly popular video sharing site. If you’re anything like us, you probably can’t remember what the world was like without it (nor would you want to). At Shorty Media, we absolutely adore YouTube, so to show our love for the site [...]

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Blogging and Content Creation 31  |  Add Yours

Is Social Media Creating a Plagiarism Problem (+ Infographic)

Stolen content is an increasing problem, as people quote text that is not their own without attributing it to the original writer. Examples can be found on Twitter where users steal other’s tweets or in blog posts that are plagiarized. Why is it that plagiarism is making its way into social media? 1. Lack of [...]

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Blogging and Content Creation 23  |  Add Yours

Planning Your Content Marketing: Bricks vs. Feathers

Chris Sietsema is Social & Digital Operations Lead at Convince & Convert. He also runs a digital agency called Teach to Fish Digital where he provides insights on search, social media, email marketing, and analytics. Do you remember this trick question from grade school: Which weighs more – 5 lbs of bricks or 5 lbs [...]

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Email Marketing Advice 13  |  Add Yours

The 12 Key Messaging Strategies for Email Lifecycle Marketing

Guest post from Chris Sietsema, who teaches and trains small to medium-sized businesses and non-profits in the disciplines of search, social media, email marketing and online analytics.  Chris owns Teach to Fish Digital, a one-man consultancy in beautiful Mesa, Arizona.  He also created the infographics for The NOW Revolution. A common challenge for us is [...]

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