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Is Starbucks the Most Dangerous Competitor to Facebook?

August 25th, 2010 | Written By: Jay Baer
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Today’s post is a collaboration with Clinton Bonner, community connectivity expert, futurist, and blogger at Everything to Everything. Starbucks is not only offering free Wi-Fi in all stores come this fall, but also unveiling their Starbucks Digital Network that all in-store web and mobile users will have the opportunity to enjoy (it’s a partnership with [...]

Tagged as: branded networks, clinton bonner, integrated marketing, mobile marketing, online advertising, sdn, Starbucks, starbucks digital network

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Social Media and Email – More Alike than Different

February 15th, 2010 | Written By: Jay Baer
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From a business objectives standpoint, isn’t uni-directional social media more similar to email than it is different? Social network connectivity is becoming the post-modern email newsletter. A way for consumers to stay up-to-date with the brand, hear about special offers, and occasionally advocate to their friends. This puts significant pressure on email to be more [...]

Tagged as: content creation, email marketing, integrated marketing, messaging, preference centers, social media

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11 Steps Toward Social Media and Email Convergence

October 15th, 2009 | Written By: Jay Baer
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Email and social media are a lot more similar than they are different. Both are used to drive brand affinity and brand preference. Both are best when rooted in 1:1, relevant communication, rather than one-to-many, megaphone-style shouting. Based on these similarities, I believe the people responsible for social media in your company, should also be [...]

Tagged as: connections, convergence, email, email marketing, exacttarget, integrated marketing, segmentation, social media, Social Media Marketing, social sharing

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Jay Baer
Greetings. I'm Jay Baer. I'm a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. I've founded 5 companies, and spent 15 years running digital marketing agencies. I've worked with more than 700 brands since then, including 25 of the Fortune 1000. I'm a frequent social media conference speaker, and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?
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