In their latest philanthropic campaign, Toyota surpassed their campaign goals by seamlessly integrated many branches of their marketing.
New research reveals how few marketers are implementing omnichannel marketing strategies, and how many still have a long way to go.
The fact that you actually exist in social media is irrelevant. If you’re going to promote your social media accounts, do so with some sort of specific message, a rationale, and a call to action.
Matt Gentile, Director of Social Media at Century 21, joins the Social Pros Podcast this week to discuss how his team helps support more than 103,000 agents and their businesses, driving engagement with Century 21’s customers worldwide, and how to maintain a nimble team in order to take advantage of real-time marketing opportunities.
Jon Loomer, Owner of Jon Loomer Digital, joins the Social Pros Podcast this week to discuss his expertise in the ever-changing world of Facebook ads, the different options for paid media on Facebook, and the specifics of the advanced techniques he uses to create successful Facebook advertising campaigns.
Jeramie McPeek, Vice President of Digital at the Phoenix Suns, joins the Social Pros Podcast this week to discuss the structure of his social media team, the evolution of digital marketing over the past 20 years, and how to deal with negativity in social media when your brand is really struggling.
Dave Murray, Social Media Manager at Blue Cross Blue Shield of Michigan, joins the Social Pros Podcast this week to discuss integrating social media marketing with traditional marketing, how his team manages content for 19 different social media channels, and personalizing what can otherwise be a monolithic or unknowable company.
Mark Schaefer, Executive Director of Schaefer Marketing Solutions and faculty member at Rutgers University, joins the Social Pros Podcast this week to discuss the increasing complexity of the internet, the future of social media in the larger scheme of the marketing world, and Twitter’s latest attempt to gain users.
Siobhan Fitzpatrick, Director of Multi Channel at Homebase, joins the Social Pros Podcast this week to discuss integrating new marketing techniques into the traditional sales funnel, working with third parties to share great content, and how to unlock the knowledge that’s inherent in her team members.
Dan Gingiss, Director of Digital Customer Experience & Social Media at Discover, joins the Social Pros Podcast this week to discuss what it’s like to lead the way in social customer service, how his social team forms partnerships with other businesses, and how their content strategy has changed over the years.
Bob Knorpp, Host of the Beancast Marketing Podcast and President of The Cool Beans Group, joins the Social Pros Podcast this week to discuss how he got started in podcasting back when it was unpopular, how he has achieved such success with a simple podcasting model, and why podcasting continues to be one of the best ways to build an audience with content.
Nick Cicero, Director of Client Strategy at Expion and co-host of the Social Pros Podcast, joins us today to discuss his experience onboarding new clients and training current ones, the power of long-term partnerships, his experiences working in countless industries, and what big businesses need to remember to succeed in social media.
In June, Social Pros was all about keeping things local. Whether it’s hiring a “city planner” to drive hyper-local content in a particular area, making sure that listening is in place to manage social customer service efficiently, or translating passion for a brand into local marketing, June’s Social Pros are tuned into the impact that local social media can have on their marketing plans.
Dana From, Social Media Marketing Manager at Sprouts Farmers Market, joins the Social Pros Podcast this week to discuss scalability in the social field, finding the source of her customers’ passion, and the humanization of a brand she loves.
Adam Singer, Analytics Advocate at Google, joins the Social Pros Podcast this week to discuss what it’s like working for Google Analytics, measuring macro versus micro conversions for social media, and the importance for every business and professional of measuring success.