Let’s Stop Swooning Over Social Media
Are you overdoing it on social media? Just a little?
I’m a proponent of social media. In fact, I’m a proponent that gets paid to convince others that social media is valuable. But, like in the early days of Web design, SEO, PPC, email, and banners before it, there’s too much swooning and not enough thinking [...]
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Are New Customers Killing Your Company?
(Originally written for MarketingProfs MPdailyfix blog)
I’m sure you’ve heard the maxim that it costs a lot more to get a new customer than it does to retain an existing customer. It makes perfect sense, right? So why is it that we spend so much time and money in violation of that credo?
At the recent Email [...]
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Disrobing Your Brand One Peanut at a Time
Consumers want to know that there are real people behind your logo. And while the speed and convenience of digital tools make them a natural choice for that type of communication, online isn’t the only available conduit for achieving humanization.
I’m sitting on a Southwest Airlines flight, returning from Austin and the exhilarating and exhausting South [...]
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The Death of Newspapers: Poisoned or Suicide?
The evidence of newspapers’ decline as a primary source of information in America is everywhere. My local paper narrowed to a tabloid size yesterday, following USA Today, Arizona Republic, and many, many other papers.
Essentially all newspapers have laid off significant portions of their staff. Some (like East Valley Tribune in suburban Phoenix) are printing three [...]
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The Incredible Efficiency of Social Media
(originally written for TalentZoo)
The explosion in marketing and message conveyance opportunities is simply breathtaking. We’ve gone from 3 TV stations to 500+. Satellite radio. Hundreds of new magazines. Out-of-home advertising on every available surface. And a little something called online advertising that’s now larger than radio in ad dollars spent.
As a result, audiences are fragmenting. [...]
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4 Critical Steps for Marketing in a Recession (video)
Greetings. I’ve put together another video blog post, this time on a subject that’s on everyone’s mind: How to Market in a Recession. Do you believe?
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NHL Misses Net in New Campaign – Where’s Social Media?
The National Hockey League has rolled out a series of compelling TV spots featuring some of the game’s biggest stars.
And while the new commercials – with a theme of “Is This The Year?” will run nationally on Canadian broadcast and U.S. cable television, like so many campaigns, it’s being forced to go it alone.
How About Some [...]
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5 Reasons Why Digital Marketing Will Thrive in the Recession
From Dot Bomb to Dot Boom
Let’s face it. The economy is taking on the distinctive, sickly pallor of a post Mardi Gras Keith Richards.
Generally, recessions hit the advertising business with the ferocity of a rabid wolverine, and the last one trimmed overall ad spending by 9% according to market researchers Veronis Suhler Stevenson. The wolverine [...]
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3 Reasons David Lee Roth is a Bad Internet Marketer
I am of a vintage that was shaped by Van Halen’s album (actually a cassette for me) 1984. With Jump, Panama, and Hot for Teacher (a video that joins “Hungry Like the Wolf” in my early teen pantheon), this was a truly epic record – highlighted by David Lee Roth’s bad boy caterwauling.
And then, he [...]
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McAfee Hires Tribal DDB: The Tip of the Digital Agency Iceberg
AdWeek announced today that security software maker McAfee has hired Tribal DDB as their agency of record. In addition to digital marketing, the assignment includes TV, print, and outdoor.
Note that Tribal DDB is the excellent digital marketing sister of DDB. These guys know their stuff. I’ve met a few Tribal DDB folks via my work [...]
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