Integrated Marketing | Convince and Convert Blog: Social Media Strategy and Social Media Consulting

11 Steps Toward Social Media and Email Convergence

October 15th, 2009 | Written By: Jay Baer
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Email and social media are a lot more similar than they are different. Both are used to drive brand affinity and brand preference. Both are best when rooted in 1:1, relevant communication, rather than one-to-many, megaphone-style shouting.
Based on these similarities, I believe the people responsible for social media in your company, should also be the [...]

Tagged as: connections, convergence, email, email marketing, exacttarget, integrated marketing, segmentation, social media, Social Media Marketing, social sharing

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The Death of Newspapers: Poisoned or Suicide?

February 4th, 2009 | Written By: Jay Baer
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The evidence of newspapers’ decline as a primary source of information in America is everywhere. My local paper narrowed to a tabloid size yesterday, following USA Today, Arizona Republic, and many, many other papers.
Essentially all newspapers have laid off significant portions of their staff. Some (like East Valley Tribune in suburban Phoenix) are printing three [...]

Tagged as: integrated marketing, Internet Advertising, local internet advertising, newspaper advertising, newspapers, traditional advertising

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4 Critical Steps for Marketing in a Recession (video)

December 11th, 2008 | Written By: Jay Baer
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Greetings. I’ve put together another video blog post, this time on a subject that’s on everyone’s mind: How to Market in a Recession. Do you believe?

Tagged as: conversion rate, customer service, email testing and optimization, integrated marketing, marketing tactics, multi-variate testing, ppc copywriting, web analytics, web analytics and testing, Web site analytics, Web site testing and optimization

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5 Reasons Why Digital Marketing Will Thrive in the Recession

September 30th, 2008 | Written By: Jay Baer
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From Dot Bomb to Dot Boom
Let’s face it. The economy is taking on the distinctive, sickly pallor of a post Mardi Gras Keith Richards.
Generally, recessions hit the advertising business with the ferocity of a rabid wolverine, and the last one trimmed overall ad spending by 9% according to market researchers Veronis Suhler Stevenson. The wolverine [...]

Tagged as: behavioral targeting, email marketing, integrated marketing, media mix, online media, ppc, recession proof marketing, search marketing, web site analytics and testing, web site KPI