YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Social Pros Podcast 1  |  Add Yours

How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Scott Gulbransen, Director of Social Business Strategy at H&R Block, joins the Social Pros Podcast this week to discuss the structure of social that allowed 90,000 H&R tax professionals to mobilize in unison earlier this year, driving engagement at a local level, and dealing with federal regulations as a financial services company in social media. [...]

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Social Image of the Week 1  |  Add Yours

Dos Equis Resolves A “Cinco De Lemma” With Integrated Dos De Mayo Campaign

Even the Dos Equis spokesman, the Most Interesting Man in the World, has the occasional “Cinco de Lemma.” When faced with the prospect of a Sunday Cinco de Mayo, the Most Interesting Man didn’t get upset or flustered – he simply decided to arrive fashionably early and extend the celebration throughout the weekend. Mark your [...]

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PR 2.0 4  |  Add Yours

How to Integrate Inbound Marketing Tactics Into Your PR Strategy

In the past, public relations has revolved around pushing a message out to a targeted audience to build awareness and drive sales. As traditional public relations continues to migrate to digital PR, content marketing, and inbound marketing, many PR professionals are aggressively learning new skills and adapting their processes to fit the changing environment. The [...]

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Social Pros Podcast 4  |  Add Yours

Empowering Employees with Social Business Strategy

Sandy Carter, VP of Social Business Sales and Evangelism at IBM, joins the Social Pros Podcast this week to discuss social media versus social business, the importance of innovation in social business strategy, and how to keep customers and employees alike most productive and loyal. Read on for some of the highlights or listen below for the [...]

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social media strategy 25  |  Add Yours

Are You Getting Better or Just Getting Busier?

In a remarkable interview in the recent Esquire magazine, Teller (of the famous magic duo, Penn & Teller) reveals his practice routine to master a new trick he has developed called the Red Ball (whereby a ball appears to roll all over the stage, moved by the mind). Writes journalist Chris Jones, “He practiced at [...]

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social media case studies 15  |  Add Yours

Social Media Case Study: Walmart’s Fight Hunger Contest

Guest post by @Lisa Loeffler, Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. You can’t always see it and many don’t talk about it, but hunger is a daily, global struggle. [...]

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Integrated Marketing and Media 25  |  Add Yours

Holding Hands and Pointing Fingers – Promoting Social Outposts with Specificity

Specific promotion works. Vague promotion fails. I learned this first-hand when I ran azfamily.com, a pioneering local website in Phoenix powered by several TV and radio stations. We strongly encouraged our TV news anchors to reference the website on-air. I tracked traffic to the site on a second-to-second basis when it was mentioned on TV, [...]

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Social Media Research 32  |  Add Yours

Why I’m Competing With You. And You. And You. And You.

Social media changes the very fabric of corporate competition. It used to be that your competitors were the people that sold similar goods and services, or operated in the same geographical area. No more. Now, you’re competing with Coke. With McDonald’s. With Chevy. And Zappos. And Jet Blue. And every other company on the planet. [...]

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Campaign Testing and Optimization 19  |  Add Yours
Email Marketing Advice 18  |  Add Yours

Runza Combines Social Media and Email – Something to Chew On

Remember, the goal isn’t to be good at social media. The goal is to be good at business because of social media. Here’s one of the best ways to live that creed. Proactively use your social outposts to drive behavior among your current and prospective customers that has a higher value than just a one [...]

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