A groundbreaking study by the Interactive Advertising Bureau (IAB) and Bain & Company shows that ad networks’ share of display ad sales soared from 5% to 30% from 2006-2007. (Read the excellent full report here) It seems the rise in Internet advertising (~20% per year, according to eMarketer) is creating a flurry of new sites, and
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Ad Networks Are a House of Cards – But a Great Deal
Filed Under: Campaign Testing and Optimization, Digital Media, Integrated Marketing and Media, Internet Advertising Tagged With: ad agencies, ad networks, advertising agencies, banner ads, behavioral targeting, iab, interactive advertising bureau, Internet Advertising, internet media buying, local internet advertising, online media
